“Video is the way forward for brands, influencers… everyone wanting to say something or marketing a product.” – Sean Wilson-Smith, founder of Vidr.
The “everyone wanting to say something” needs to reach an audience that is “tired of everyone saying something.” Content videos start and end with humans – humans create them and humans consume them. So ask yourself three questions before you pick up that camera (or phone, as it goes in 2018):
Those questions lay the foundation for conceptualising, creating and communicating the message you want to get across in your content video. Why is it called a content video and not just a video? The word video implies a nonchalant approach – no real thought has gone into showing off the object or subject. A content video gives your audience something of value. This takes you from a place of saying something, to saying something significant.
This is by no means a conclusive list of video content myths that a lot of businesses hold onto, but it sets some boundaries and gives some clarity in terms of what you’re actually capable of. You too are capable of creating.