So what is cloud computing?
Working on a cloud-based system means integrating your business' various systems and operations, making it easy to gain optimal intelligence from synchronising mailing list data with data from accounting, billing and invoicing, e-commerce, event management, and CRM systems. All of this can be integrated into your email marketing service package, depending on the ESP you use, which makes choosing the right one ever more important.
The South African business environment is one of both vast growth and troubled waters. Government subsidies ease the start-up process, but being able to integrate all your business activities and effectively streamlining your workflow is what ensures longevity and growth. Our economy is made up of such a vast array of different sectors and specialised operations, making it even more crucial for new and existing small to medium enterprises to bring together all their operational activities in one single place.
By providing behind-the-scenes automation, systems like OneSaas, a cloud integration application that is now available in South Africa, eliminate the need to manually duplicate data, saving time that translates directly to the bottom line, and ensuring that all systems have synchronised, up-to-date information. Cloud integration applications like OneSaas make it even easier to bring together information from mailing lists and data management applications, and manage it in a single, cloud-based package.
Being able to use market-based and local data allows for a segmented approach to mobile and email marketing, ensuring that businesses succeed at their marketing communications and digital sales campaigns by relying on to-the-point, near-real-time information that relates directly to their specific target markets.
