Masego shares the same vision as Grid Worldwide, that is to build an agency model of the future. “My core task is the running of the business from a day-to-day point of view, ensuring that we are geared for building this into an agency like no other.”
“The communications industry has changed over the years and continues to do so. There are players in the industry who are playing catch-up, and then there is Grid. They seem to have their finger on the pulse. There is something incredibly enticing about the work they do, and their energy as a team is awesome. I’m thrilled to be part of the magic.”
We asked her more about her new role at Grid and what she loves most about her career and marketing communications in particular…
Thank you! I’m very excited. Over and above the incredible work they have done over the years, they really have an amazing team that brings the work to life. Also, I have generally worked in mainstream advertising, so this will no doubt be an opportunity for me to learn new things about the branding and design part of the business while I impart my knowledge from advertising when it comes to Grid’s integrated communications offering. The experiential offer is also something to look forward to; I’ve seen some awesome work come out of it and can’t wait to see it grow.
The business has been around for a while. What I want to do is observe and learn as much as I can. Everything else will follow on.
I’m looking forward to learning. There are some smart minds in the building that I can learn a lot from. I’m also looking forward to adding value through what I have learnt in my career thus far, both from a work point of view and from a people development perspective.
It helps to have a mentor to use as a sounding board and for guidance; people matter; cultivate great relationships with both your colleagues and your clients; keep a positive mindset and find ways to bring back the positivity when it wanes.
The fact that we can develop things from a piece of paper into something tangible that entertains and moves things off shelves is a gift.We just need to take ourselves seriously enough to realise that we do add value and can actually influence socio-political conversations.
I’m reading several books right now. The 48 Laws of Power by Robert Greene, Brazzaville Beach by William Boyd and Start-up Nation by Dan Senor and Saul Singer. The second book is obviously not for work purposes, but it is an incredibly well-written book.
I could take Suzelle DIY on with some of my DIY missions. Plus, I love baking and gardening.
