"We're thrilled to have the opportunity to be associated with the Springboks," said Dawn Nathan-Jones, CEO of Europcar SA. "We aim to keep our brand continually evolving and this is a natural progression from our sponsorship of the HSBC Sevens World Series tournament.
"We're also a Proudly South African company and we see the Springboks as the pinnacle of South African sport. The Springboks represent everything South African and creates a spirit that brings our country together."
The good fit between the parties goes beyond happy coincidences, such as sharing green as a core corporate colour or the mutual benefits of the company enabling transport logistics wherever needed for SARU, through 120 locations throughout Southern Africa.
The new partnership will be in action at June's Castle Lager Incoming Series, when the Springboks host Italy, Samoa and Scotland in a unique quadrangular tournament in Durban, Nelspruit and Pretoria.
