Few businesses have made sustainability a core part of their strategy, some are doing the minimum for compliance sake, the majority are on a carry on a "business as usual" path without stopping to question their negative impacts on society or the environment, let alone looking at the full life cycle of their brands.
How many of us in the industry actually know what sustainability or future proofing is? Yes we have all heard and experienced the scare tactics out there, but do we really know what to do and how to do it? Surely communications is key to this?
Panel
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