While it may sound like a cliché, content replaces cash as king, and is the undisputed royal darling of the media space. Don’t just take my word for it – look at these statistics that bear out strong reasons to get you and your clients into blogging for business.
This snapshot of blogging in the past year will give you a better picture of what is really happening on the B2B blogging scene:
And here are the numbers:
Success with content marketing is quite achievable. And if these stats fill you with excitement and a sense of possibility, but also feelings of fear and dread as you contemplate assembling some 1,200 words about your company, the best alternative is to get someone else to do.
There are hundreds of writers out there who have honed their craft into full-time blogging. A google search will get you to blogging experts in seconds. Then it’s up to you to find the fit.