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2010 FIFA World Cup News


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    2010: Economic power v football passion

    A new PricewaterhouseCoopers reports finds that wealth comes second to location and tradition when projecting World Cup winners.
    2010: Economic power v football passion

    Current thinking has it that Brazil is the favourite to win World Cup 2010, while England would do well to get beyond quarter-finals, and African teams should benefit from home region advantage. Hence, when it comes to the World Cup, it appears that money might not buy success and richer countries do not generally outperform poorer opposition in football, according to a PricewaterhouseCoopers LLP (PwC) report released today. 17 May 2010.

    Brazil are the statistical favourites at this year's World Cup tournament, while England would do well to get beyond the quarter-finals based on both current FIFA world rankings and historic World Cup performance.

    The PwC paper (What can econometrics tell us about World Cup performance?) finds that there is no significant link between average income (GDP per capita) levels and tournament success. Relatively low income countries from Latin America have often matched or beaten their more affluent European rivals, particularly when playing in their home region.

    Population size has some effect on World Cup performance, but it is not that statistically significant. Argentina, for example, has sometimes matched Brazil despite only having a fifth of its population. Relatively small countries such as Uruguay, Sweden and Croatia have also punched above their weight, particularly when playing at or close to home.

    Home advantage and the strength of historic football traditions may turn out to be the playmakers in World Cup success.

    Passion pays

    John Hawksworth, head of macroeconomics, PricewaterhouseCoopers LLP, said: "Our analysis shows that low average income levels are no barrier to World Cup success, nor is population size as critical a factor as you might expect - David can often beat Goliath on the football field.

    "Those countries with a culture steeped in football and a passionate national following can out-play the powerhouses of the world economy."

    For example, the US football team performs well below expectations based on the size of its economy or population relative, for example, to Brazil. This reflects the ascendency of football in Brazil as contrasted to the greater popularity of sports such as American football and baseball in the US.

    China and India are even more dramatic examples of low levels of World Cup success relative to populations of over one billion and rapidly growing economies. India prefers to focus on cricket, while China has concentrated on sports that maximised their potential gold medal haul in the 2008 Beijing Olympics.

    "If a country has a strong footballing tradition, then finding 11 international-class players should not be that difficult even from a population of just a few million," Hawksworth added.

    In addition, the study found no statistically significant correlation between GDP per capita and either current FIFA rankings or historic World Cup performance.

    Hawksworth explains: "This may reflect that fact that basic footballing skills can be honed as easily in the back streets as in an expensive sports centre. Furthermore, football may represent one of the most appealing ways out of poverty for boys in lower income countries."

    Home or away?

    These findings for football differ from previous PwC research showing that population and average income levels impacted medals won in the Olympic Games.

    However, home advantage is one factor that is found to be highly statistically important in explaining success in both the FIFA World Cup and the Olympic Games.

    The host nation has won six out of 18 World Cups and, even when they did not win, the home countries have generally had strong campaigns.

    England and France only won the World Cup when playing on home soil, while smaller countries like Uruguay (which won at home in the first-ever World Cup in 1930), Sweden (which reached the final at home in 1958) and South Korea (which beat Italy and the reached the semi-finals in 2002) have all outperformed expectations when hosting the World Cup.

    Spain's relatively modest performance when hosting the competition in 1982 was one of the comparatively rare exceptions to this rule.

    Strong home crowd support means some hope for SA?

    There is also a clear host region effect that may be associated with strong home crowd support and familiar climatic conditions. European countries have only won the World Cup when it has been held in Europe, while Latin American teams have won all of the World Cups held in the Americas. Cameroon and Nigeria should therefore have the potential to do relatively well this year, while South Africa should do much better than its lowly FIFA ranking of 90th suggests."

    "Brazil remains the favourite to lift the World Cup this summer as the number one ranked footballing nation and the only country that has won the tournament outside its home region.

    "England seems a reasonable bet to reach the quarter finals based on its current FIFA world ranking and past World Cup performance, but it will do well to get beyond that point - which it has never done before when playing outside Europe," Hawksworth concluded.

    Source: PricewaterhouseCoopers

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