Shoprite Angola will operate and manage the Debonairs Pizza brand in the country to complement Shoprite's existing Hungry Lion brand.
The first Debonairs Pizza site will open in January 2015 in the city of Benguela, which is located about 540km from Angola's capital, Luanda. This opening will soon be followed by six further Debonairs Pizza restaurants across Angola.
"This initiative comes on the back of a successful pilot concept introduced last year when Shoprite opened a Debonairs Pizza counter inside a Shoprite supermarket in Eldorado Park, Gauteng. We plan to strengthen our alliance with Shoprite and discussions are underway to explore additional opportunities and synergies that we believe exist in selected markets," Famous Brands' CEO of food services, Darren Hele, said.
Debonairs Pizza comprises a network of more than 500 restaurants that have been opened since 1991. Following the Angola store opening, Debonairs Pizza will be represented in 14 countries across Africa and the Middle East.
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