According to Walter Mech, director of sales and marketing, the Garmin Concept Store is designed to entice customers and provide them with the opportunity to explore Garmin's broad range of products, in one place.
"Whether you're an outdoor or fitness enthusiast, interested in marine or automotive navigation, or a fan of our mapping and mobile products, you'll be able to experience everything that Garmin, Garmap and our lifestyle brand - Gtribe - has to offer," Mech says.
"The relaxed environment coupled with the opportunity to get hands-on with all the products on display means that you can experience, test and deliberate on which Garmin product is right for you.
"All the products on display will be available for purchase including the latest map updates from Garmap. Customers wanting to navigate from their mobile phones will also be shown how to download the Garmap for Mobile solution that is best suited to their mobile phone model," he adds.
The Garmin Concept Store, reputedly the first of its kind in Africa, is situated at Garmin Distribution Africa's offices in Honeydew, Johannesburg, and will be open to the public Monday to Friday, from 8.30am until 4.30pm.
"As the branding on the outside suggests: Your Journey Starts Here and we want to ensure that you are able to make the absolute most of your journey and adventure with your Garmin products," Mech points out.
The store is the first of what Garmin hopes will be many additional stores opening throughout Southern Africa in the future.
"We want to make it as easy and enjoyable as possible to select, purchase and upgrade your navigation solution," Mech concludes.
The Garmin Concept Store is located at Kimbult Office Park, 9 Zeiss Road, Laser Park, Honeydew / S26°04.620' E027°54.991'. For more information, call +27 (0) 11 251 9900 or email az.oc.nimrag@erotstpecnoc.
