The Ponta Grossa-based plant meets both local Brazilian and export demands for the region and the enhanced production capacity and capabilities mean the company is able to meet growing demand for volume and variety.
"The upgrade started in 2012," says Penny Ntuli, communications director for Tetra Pak, sub-Sahara Africa. "It now also produces a broader range and sizes of packs, including the advanced formats such as Tetra Brik Aseptic 1000 Edge, Tetra Gemina Aseptic 1000 and the new Tetra Top."
Brazil is the second-largest market globally for the company. When it began operating in the country, it produced 25 million packs annually, which by today's volumes is just half a day's worth of output.
Domestic demand for carton packaging in Brazil has been growing steadily at 5.5% CAGR since 2007, with 13 billion packages sold in 2013. The beverage segment grew by 20% last year, driven by the 100% juice category. Other markets in Latin America, such as the Andean and Caribbean countries, are also growing and demanding increased production capacity in the region.
The success of the packs in the region has been enabled by growth of the dairy and beverage industry as indicated by its annual dairy index that found developing markets would drive the highest growth figures around the globe. For more information, go to www.tetrapak.com.
