BMW and MINI owners can create their own personal talk radio station experience with the freshest episodes from the latest on-demand news, entertainment, sports, talk and live radio programmes streamed directly to their vehicle's infotainment system via the Stitcher SmartRadio app on their iPhone.
In addition to creating stations that run the programs users already know and like, a special feature helps users discover new content. Known as the Smart Station, this feature recommends other programmes listeners may like, based on their personal preferences automatically identified by existing program selections.
"Our app concept allows our customers to download the same services to their car that they use on their smartphone - simply by downloading the free app," said Dimitri Meu-laping Feyou, product manager of entertainment at the BMW Group AppCentre. With a 5-star customer rating and over seven million downloads, Stitcher SmartRadio is one of the most popular apps around. It has won numerous awards including being named a PC World Best App of 2012 and an Apple Top 5 News App.
The app can be downloaded free of charge from the Apple App Store and can be used worldwide in BMW models equipped with the Apps option and MINI models equipped with the MINI Connected option. The BMW Apps option offers extensive, application-based integration of the Apple iPhone into BMW models, allowing BMW Apps-ready applications to be seamlessly downloaded into the car, where they can be operated easily and intuitively using the iDrive system. In MINI models, the Apple iPhone can be integrated into the vehicle's existing infotainment system using MINI Connected.
