Aubade got a female model to strut about in full view of a window of a building on Rue Montorgueil in central Paris, her modesty only concealed by a gauzy screen. For 10 days, in a flagrant demonstration of exhibitionism, the lady stripped provocatively, danced, dried her hair and generally going about her daily life, all in front of the window.
Crowds gathered in the street below, jaws agape, staring at the sexy silhouette. Once the 10 days were up, the model removed the screen (revealing her Aubade underwear) and then replaced it with a banner showing the URL of the site.
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