Yellow Pencil for Die Antwoord music videoLONDON, UK: Apart from a Yellow Pencil for the Die Antwoord music video in the Music Video category, South Africa didn't convert any of the remaining three Pencil nominations at the D&AD Awards last night, Thursday, 16 June 2011, in London. In other news, D&AD and The One Club have joined forces to provide a creative ranking system, the Pencil Rankings. [video]
In the Student Awards, Red & Yellow School (@Logic_and_Magic) students Yannick Pian, Tanya De Jongh and Martin Magner received their Second in the Graphics - Open Graphic for the brief "Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process" by sponsor GraphicsArjowiggins Creative Papers. Predictably, Wieden+Kennedy Portland cleaned up with the Old Spice "The Man Your Man Could Smell Like" campaign with two Black and three Yellow Pencils. For all the winners:
Creative ranking system The Pencil Rankings has been developed between the two non-profit organisations to reflect a joint declaration of creative ideals and standards for the advertising, design, interactive and communications industries at large. The rankings are supposed to enable agencies and clients to gauge their creative standing in the world. The Pencil Rankings are simply based entirely on how creative work has performed in what the two organisations claim are the two most highly-regarded, rigorously-judged, not-for-profit shows in the world. So, looking at the top 20, how did South Africa do in 2010 (Bizcommunity is currently waiting for the 2011 results to be updated with last night's D&AD results)? 2010 Pencil Rankings South Africa Not unexpectedly, South Africa doesn't feature in Agency/Interactive. 2010 Agency: regional filter South Africa
2010 Advertising agency: regional filter South Africa
2010 Design agency: regional filter South Africa
Methodology As explained by the two organisations, "There's no black box, complex criteria, or mystery in our method - just a simple league table that shows you where your agency or brand stands based on performance in the two most highly-regarded, rigorously-judged, not-for-profit awards shows in the world. If your work, your agency or your brand does well here, it really means something. How it's done:
Work eligible for entry to D&AD and The One Club must have been commercially released between 1 January and 31 December of the previous year. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||