IPA publishes 2011 Agency CensusLONDON, UK: The IPA yesterday,12 January 2012, published its 2011 Agency Census, designed to be the definitive annual survey of employment trends in media, advertising and marketing communications agencies, which shows that the size of the employed base in IPA member agencies has increased from 18 843 to 19 372, a year-on-year increase of 2.8%. Further highlights of the survey include:
Says Paul Bainsfair, director general, IPA: "In a time of uncertainty these figures provide a good dose of positivity, particularly those showing the sharp increase in first year trainees coming into our industry. As Nicola Mendelsohn's presidential agenda asserts, it is imperative that our agencies continue to invest in fresh talent, and from all backgrounds, in order to embrace change, harness new technologies, and lead globally. I hope that the programmes we have put in place in light of this, as well as those planned for this year, will increase these figures further, and will also help to encourage greater numbers of people from ethnic diversities into our industry." Says Alex Hunter, finance director, IPA: "These findings provide an insightful account of the breadth and depth of staffing levels in IPA member agencies. Interestingly, despite agencies doing more for less these past three years, the recovery in staff numbers to near 2008 levels is an indication of how much more robust the industry is compared to the recession of 20 years ago." The report is free to IPA members and £45 for non-IPA members and is available to download from the IPA website: www.ipa.co.uk The IPA:The IPA is the trade body and professional institute for 240 UK advertising and marketing agencies which together manage media and marketing budgets valued at over £30bn per annum. |