I got presented a TV schedule by agency, with the abbreviation AR on it - being too proud to ask (one presumes you know everything), I never figured out what it is. Is there a glossary of marketing terms somewhere? 5 Dec 2006
Are sales strategies better then publicity and image strats? 4 Dec 2006
To date we have managed our subs via Excel. As the number of publications we have increases, a-web based solution is required - ideas anyone? 1 Dec 2006
Over the past two days I have been the unfortunate recipient of two highly annoying phone calls. 29 Nov 2006
The biggest losers will be Robert and Metro FM indeed because they won't find a suitable replacement for Rob's big shoes! 28 Nov 2006
Looking for short intense practical radio courses on offer 28 Nov 2006
I have been approached to open a new design studio. How would one know when they are getting a good deal? What is a good package? I need some advice please! 28 Nov 2006
Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something? 28 Nov 2006
The new survey by the University of Cape Town's Unilever Institute finds black people think that agencies ads directed at them sucks!!! 27 Nov 2006
Can I really be the only one moved to homicidal dislike by Vodacom's creepy meerkat? 27 Nov 2006
The Electronic Communications Act came into being this year. It is very difficult for me to understand the logic behind a clause in the ACT which give new applicants the RIGHT to go on air should they not get any response from the Authority within 30 days. 24 Nov 2006
A Cape-based medium sized FMCG company recently asked a few agencies to pitch. Problem is, they insisted on seeing creative work/ideas during the pitch. One agency would get the account but would have all these ideas to work with.
What I'd like to know, two months down the line, is how many people still listen to the Cape Talk breakfast show after Mike's departure. Did everybody give up and resign themselves to being dumbed down or do you, like me, now do the SAFM/Cape Talk shuffle? 24 Nov 2006
FNB asked us if we believe in the value of values, but time and time again it seems that the people that don't believe in them are the one's that thrive. 24 Nov 2006
In his article "Ban on junk food advertising is misguided", Chris Moerdyk states: "Banning ads isn't going to achieve anything because kids aren't even seeing the ads let alone reacting to them." 24 Nov 2006
How does one get a message across to people that don't take media for granted? 24 Nov 2006
Inferior logo designs of professional soccer outfits in SA 24 Nov 2006
As the only guaranteed method of ensuring that a brand's message is seen by the trade that sell it to the consumer, why do current brand managers not make more use of this valuable channel, as endorsed by the Consumer Goods Council Of SA? 24 Nov 2006
Should one idiot (let's call him the client) be able to stop a great idea? 26 Oct 2006
Are you also being irritated by numerous insurance and/or credit card companies offering you products you never asked for? 23 Oct 2006
I am writing this in the hope that someone can provide me with some guidance. A television advertisement is currently being screened across the UK in which my daughter appears. 1 Sep 2006
I have run a community newsletter in my local community and would now like to take it further than the double-sided A4 sheet. 22 Aug 2006
Once upon a time a great ad that won awards influenced sales and changed marketing. Today ads that 'creatives' switch off influence sales, and win marketing/branding awards. Are we as aspiring creatives missing the boat that Mo the Meerkat sailed in on? 15 Aug 2006
I've just seen what is apparently the logo for WC 2010 in South Africa and frankly, I'm disappointed. 15 Jul 2006
I find myself in the manufacturing arena. The ads in our industry are shocking, the PR is mostly soppy press releases, the information on marketing in this segment is so limited. 13 Jul 2006
Our population is 80% football crazy and only 20% rugby fanatics and yet Ford's latest TV ad targets the 20%? 10 Jul 2006
The recent reshuffle, and departure of Mike Wills from Cape Talk has gone down with relatively little comment from the media and advertising industry as a whole. 6 Jul 2006
