Retail In brief South Africa

Radio is now in fashion

5FM DJs will be modelling t-shirts at 7pm on Saturday, 30 August 2008, that have been recycled by Lisof fashion college students at the 5FM Lisof (Reinvent)5 t-shirt stand at the Sandton Convention Centre for the duration of the Sanlam SA Fashion Week, 26 - 30 August 2008. The idea is simple: reduce, recycle, reuse. Bring along an old t-shirt to the stand and allow the crack team of creative Lisof students to pimp it for you, 5FM style, at minimal cost. 5FM DJs will also be hosting the official after-parties at Fashion TV in Sandton, and fashion-savvy Erica Elle will be broadcasting her Studio 55 show live from Fashion TV on Saturday.

Let's do Biz