Media24 Women's Magazines this month launched the South African edition of US-based publisher Time Inc's In Style magazine with a print order of 60 700 copies. According to editor Clare O'Donoghue, sales figures locally for the US and UK versions, which were both previously available in SA, has been one of the indications that there will be strong demand for the title: "The international editions sold in the region of 15 000 copies per month, and this at a premium cover price of between R70 and R90!" she says. The SA edition retails at R26.95.
