English soccer player David Beckham, touted as the most marketable man in sport, has had his contract to endorse Pepsi-Cola extended. The size of the new deal has not been disclosed, but it is expected to dwarf his current contract of £5m for five years. Beckham joins other recent signings Franceso Totti and Ronaldinho in spearheading Pepsi's 'Dare for More' campaign in the run-up to Euro 2004.
