Marketing & Media trends

Africa's data revolution probed in UN-backed report
Africa's data revolution probed in UN-backed report

Nairobi, KENYA — Limited capacity, investment and collaboration are among the challenges facing data communities working towards the Sustainable Development Goals (SDGs) and Africa's Agenda 2063, according to the inaugural Africa Data Revolution Report (ADRR).

11 hours ago

#Loeries2017: All the finalists by agency, school and brand!
#Loeries2017: All the finalists by agency, school and brand!

All the finalists for this year's Loeries Awards have been announced. Here are the total entry numbers per agency, school and brand

13 hours ago

Maksym Chornii © –
#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

CEM Africa attendees were presented with a choice of workshops to attend throughout the two-day summit. As the Summit was completely sold out, these sessions were limited to 30 attendees max and it really was a tough choice deciding which to sit in on. I'm so glad I went with the session by James McDonald, solution consultant at Adobe, on how to be an experience-driven business. Here's why.

By Leigh Andrews 1 day ago

You hired them, now trust them to get the job done. JR Bale © –
#CEMAfrica2017: Your employees are always on - now TRUST THEM

You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.

By Leigh Andrews 1 day ago

Putting control back in the hands of content creators
Putting control back in the hands of content creators

African content creators - whether TV and film production companies or TV channels - are increasingly faced by a strategic choice: do they distribute widely across multiple online platforms or do they run their own platform? Russell Southwood talks to Nam Mokwunye about his platform Public Vine that puts the control in the hands of the creators for those who want to run their own platform.

1 day ago

Simply put? Cut the red tape and empower your staff. Scott Griessel © –
#CEMAfrica2017: CX predictions for the future, action to take TODAY

Customer experience or CX is undoubtedly a hot topic for your brand, but if all you do is talk about it in your silos, chances are you'll be left in the dust by your competitors who are taking those insights into what consumers want and making a change. Here's why you need to cut the red tape and take the plunge yourself, from the opening panel of CEM Africa 2017.

By Leigh Andrews 2 days ago

Children gathered in Niger. Credit: BBC.
How will Africa cope with its rising population challenges?

BBC News is broadcasting a week of special programming on Africa's rising population and the continent's strategies to cope with the population explosion which will see the population of Africa double to two and a half billion in just 30 years.

2 days ago

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 2 days ago

Africa's best documentaries are available to stream
Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

2 days ago

Tanzania Women of Achievement.
Mentorship app for young women, girls in Africa

DAR ES SALAAM, Tanzania - A mobile app and online web portal designed to provide mentorship and learning on the go for girls and women in Africa has been launched by the Tanzania Women of Achievement (TWA).

2 days ago

Vuma grows reputation management business in Africa
Vuma grows reputation management business in Africa

In line with its strategy to grow its presence in Africa, Vuma Reputation Management, headquartered in Johannesburg, South Africa, has signed memorandums of understanding (MOU) with four leading African communications agencies, boosting its footprint across the continent.

3 days ago

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

Mozilla and fact-checker engine join fight on fake news
Mozilla and fact-checker engine join fight on fake news

PARIS - Mozilla, the non-profit which runs the Firefox internet browser, said it was launching a drive against "fake news" as fact-checking software backed by eBay founder Pierre Omidyar got its first run-out in public.

11 Aug 2017