When Stephen King said you must "Kill your darlings", he was not suggesting that one of his famous psychopathic characters must kill a loved one, but rather giving writing advice. Quoting William Faulkner, who said that, "In writing, you must kill your darlings", King advises that writers should never be too precious or become overly sentimental when it comes to their work - if it needs to be cut, it needs to be cut. And the same is true for the marketing industry.
Tom Manners 11 Jan 2018
Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.
Nonye Mpho Omotola 10 Jan 2018
The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.
Paula Raubenheimer 8 Jan 2018
The large analyst houses do not have an enviable task making predictions given the monumental speed of change in the tech space. At the end of 2016, Gartner predicted that by 2020, 100 million consumers will be shopping in augmented reality. Six months later, the company went on to say that by 2019, augmented, virtual and mixed realities (AR, VR and MR) would be evaluated and adopted in 20% of large enterprises across the globe.
Johan Walters 8 Jan 2018
When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town on Sunday, 10 December bound for Melbourne, Australia. Matt Preschern, EVP and chief marketing officer of HCL Technologies, the technology partner of the VOR in Cape Town, who features on the Forbes list of the 50 most influential CMOs, shared the five most important trends he sees in marketing today.
Matt Preschern 8 Jan 2018
The communications industry has changed substantially over the last few years with digital, social, influencers, fake news, the speed of the news cycle, the era of distrust... and in 2018 (and beyond) the speed of these changes shows no signs of slowing down.
Kevin Welman 8 Jan 2018
Kenyan gender advocate Vivian Onano is one of the key speakers at the Liberty VUKA Knowledge Summit. In this Q&A, we find out what her entrepreneurship lessons are for women and young people in the workplace.
26 Oct 2017
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Volcano 13 Apr 2007
It’s said that the importance of good corporate governance in business should no longer be ignored, as companies which adopt best practices are more likely to be profitable and sustainable.
2 Apr 2007
Rural radio clubs promise future benefits for advertisers and marketers.
14 Mar 2007
The inaugural general meeting of the Marketing Association IGM is currently being broadcast live by 1485 Radio Today on 1485 AM to the greater Johannesburg area; DStv audio channel 70 nationally throughout South Africa, and to the eight English speaking countries of southern Africa, including Zambia South, by Internet streaming on www.1485.org.za. The event will also be housed as a podcast for worldwide listening after the event via the same website. The internet broadcast will allow you to forward nominations for the Board of Directors, vote via email and pose questions to the interim Board of Directors during the panel discussion. The IGM began at 2pm and will finish at 5pm.
5 Mar 2007
Ads24, the national sales and marketing division of Media24’s daily and community newspapers and the free lifestyle magazine MyWeek, is inviting agencies and advertisers to join them on their “You’ll wish you where here” awareness campaign for MyWeek magazine.
20 Feb 2007
Senior-level print and radio journalists from Botswana, Lesotho, Malawi, Namibia, Zambia and Zimbabwe, with experience in covering health issues, are invited to apply for a Panos Fellowship on Global Trade and Access to Treatment by Friday, 1 December 2006.
28 Nov 2006