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Vision
To engender a philosophy of empassioned marketing throughout our client's Value Chain in order to create the ideal environment for sustainable, dynamic growth.
Mission
We will achieve our vision through balanced partnerships with our clients, their service providers, strategic business partners. We provide clients with effective business strategy solutions that they will be able to implement themselves. The advice that we offer will be unbiased. We constantly renew our services based on the unique combination of mind-power and new knowledge gained. Our services fill the gaps in the business of our clients in terms of time and expertise.
Values
Integrity
Passion
Confidence
Keep listening
Student Mind
Humility
Compassion
Giving Back
Never give up
Critical Success Factors
Delivery of high quality, innovative strategic advice and solutions
Wide network of contacts within a variety of industries and disciplines
Keeping up to date to remain relevant
Excellent relationships with various institutions such as business Chambers, professional bodies, colleagues in business
Networking in relevant business circles
Jennifer Smith
Jennifer Smith, founder of Marketing Matters, is a passionate marketer with over 25 years business experience, 23 of which were spent in sales and marketing. She has worked as a product and brand manager for leading brand companies like L'Oreal, Unilever and Tiger Brands. Her knowledge of the value chain was enhanced by spending time at Unifoods in Purchasing and as Category Manager for Juice and Wine at Tetra Pak.
As National Market Manager for the South African Sugar Association (SASA), she honed her skills as a marketing/business strategist. She has researched and implemented generic marketing campaigns. Conducting extensive consumer research and consumer segmentation projects and creating effective communication strategies to market the benefits of table sugar to consumers. Jennifer was also responsible for the R250m industrial rebate budget, for which she created strategies designed to deliver maximum benefit to the sugar industry stakeholders.
In May 2007 Jennifer decided to start marketingmattersmm. She has since worked with companies like Tiger Brands, Tetra Pak, Talbot & Talbot, The South African Fruit and Vegetable Canner's Association, Lesotho Milling, Lesotho Sugar Packers, Talbot & Talbot, Kukhula Care, Kagiso Interactive, SiVest Engineering and Eaglefin Finance (partnering with Booker Tate).
In collaboration with her clients, she has used her experience to work on a number of projects ranging from writing marketing strategies, negotiating increased sugar rebates, managing large consumer research projects in conjunction with Nielsen's and MK2(a German research firm), advising on a generic marketing campaign, conducting brand audits, and more. Jennifer has also been lecturing to part time students in Marketing and Corporate Strategy at Varsity College Westville Campus and the DUT Business Studies Unit in Pietermaritzburg. She also lectures Marketing on the MANCOSA MBA and B.Comm programmes. marketingmattersmm has initiated and organised two marketing strategy conferences which were highly successful for the Durban Chamber of Commerce, working closely with Jane Pillay. Her current clients are Syavaya Travel and Tours, the Ethekwini Maritime Cluster, AR Brands, MANCOSA, SEDA and others.
