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A modern day Afrikaner insight driven Ad-venture capitalist on an enchanting expedition (what is he saying right). Continuously seeking a frequency that connects with people (not consumers nor customers but batho).
I graduated from AAA School of Advertising with a Marketing Communication degree, specialization in Brand management and attained a Digital marketing badge from Red & Yellow School (license to go viral we think).
Previous Organization : OFyt Marketing and Communication
Position : Strategic Planner
Duration : (5 May 2014 - June 2015)
Key Responsibilities:
• Develop an understanding of clients' business environment.
• Collaborate with client service and creative team.
• Unearth deep-rooted consumer behaviour.
• Conduct research, stakeholder interviews and brainstorming sessions.
• Perform competitive analysis and identify gaps and opportunities in the market place.
• Assemble strategic insights into presentation materials for mid and senior level clients.
• Keep abreast of emerging behaviours, consumer trends and companies changing clients businesses.
• Attend client meetings.
• Project Manage.
• Proactive campaigns.
Clients:
• KIA
• International School of Cape Town
• Multichoice
• Izwe Loans
• Medscheme
• Deal Hound (Time Media Group)
• Wild Beans Café (Activations)
• Slow in the city
• BullBrand
• HTR ( Distell)
Previous Organization : Foshizi Mass Market Research & Strat
Position : Strategic Research Analyst
Duration : (6 Jan 2013 - 3 May 2014)
Key Responsibilities:
• Identifying prospective clients and pro-active campaigns.
• Design a discussion guide.
• Analyze data collected from field.
• Analysis Demographics, psychographic, behavioral and attitudinal
Extrapolate insights, brand development and product platform ideation.
• Identify core target audience.
• Keeping in tune with popular culture: trends, insight and foresight.
• Assess global trends, macro environment.
• Build sound strategic sounding board in working end-to-end across disciplines: creative, strategic, media, digital, retail.
• Brand idea, architecture, positioning and value propositions.
• Compiling strategic and creative proposal/presentation.
• Competitor analysis.
Clients:
• Nandos
• Toyota
• Bigen Africa
• SuperSport
• MultiChoice
• Glaxosmithkline
• Sector Apparel
• GloCell
• Willowton Group Kwa Zulu-Natal
Previous Organisation : BluPrint Financial Services
Position : New Business Consultant
Duration : (12 August 2012 - 4 January 2013)
Key Responsibilities:
• Increase sales opportunities.
• Maximise revenue.
• Identify prospective clients.
• Present new services and enhance existing relationships.
• Manage existing accounts.
• Develop a rapport with new clients.
• Design marketing strategies.
• Complete diagnostic report.
• Track and record activity of accounts.
• Present and consult clients.
Previous Organisation : Metropolitan Republic
Position : Intern Junior Strategist
Duration : (21 February 2012 - 28 May 2012)
Key Responsibilities:
• Vox Pox interviews.
• Design of discussion guide.
• Assisted senior strategist in compiling report for client feedback.
• Conducted interviews of respondents.
• Monitored local and global trends.
• Desktop research on macro-environment.
• Competitor review and analysis.
• Extrapolate insights.
• Assist client service and new business with compiling information for presentation.
• Identifying prospective clients and pro-active campaigns.
Clients:
• Vuzu
• FNB
• MTN
• Scooters
Previous Organisation : TBWA\ Hunt Lascaris
Position : Intern New Business/Strategy
Duration : (14 Nov 2011-20 February 2012)
Key Responsibilities:
• Compile competitor analysis.
• Collaborate with supervisor in preparation of marketing strategies.
• Maintain communication with colleagues to ensure assigned work is handled in a positive, timely and efficient manner.
• Identify business opportunities for existing client.
• Identify new market trends.
• Prepare documentation for tender application.
Projects:
• Edcon tender
• SARS tender
• Sasol
