| "The only way to discover the limits of the possible is to go beyond them into the impossible." Arthur C. Clarke |
| "Somewhere, something incredible is waiting to be known." Carl Sagan |
| "You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions." Naguib Mahfouz |
| "The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." David Ogilvy, 1963. |
| "First get your facts; then you can distort them at your leisure." Mark Twain |
| "Most people, sometime in their lives, stumble across truth. And most jump up, brush themselves off, and hurry on about their business as if nothing had happened." Sir Winston Churchill |
| "Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results." Michael P. Ryan, of Allied Chemical Corp, 1968. |
| "A coincidence is a trend we have decided not to take seriously." Philip Slater, The Wayward Gate: Science and the Supernatural. |
| "Growth is a greater mystery than death. All of us can understand failure, we all contain failure and death within us, but not even the successful man can begin to describe the impalpable elations and apprehensions of growth." Norman Mailer, US writer. Advertisements for Myself |
| "It takes a lot of imagination to be realistic, because reality is so much more than we imagine." Alpha Dog Lo |
| "Research is the process of going up alleys to see if they are blind." Marston Bates |
| "Advertising did not invent the products or services which called forth jobs, nor inspire the pioneering courage that built factories and machinery to produce them. What advertising did was to stimulate ambition and desire - the craving to process, which is the strongest incentive to produce. To satisfy this craving the factory was impelled to turn itself into a growing factory; and then, by the pressure of mass demand, into many factories. Mass production made possible mass economies, reflected in declining prices, until the product that began as the luxury of the rich became the possession of every family that was willing to work." Bruce Barton, chairman of BBDO, 1964. |
| "Every path to a new understanding begins in confusion." Mason Cooley |
| "Labour was the first price, the original purchase - money that was paid for all things. It was not by gold or by silver, but by labour, that all wealth of the world was originally purchased." Adam Smith, Scottish philosopher and economist, 1723 - 1790. |
| "I don't like giving names to generations. It's like trying to read the song title on a record that's spinning." Ian Williams |
| "I know quite certainly that I have no special gift. Curiosity, obsession and dogged endurance have brought me my ideas." Albert Einstein |
| "Growth for the sake of growth is the ideology of the cancer cell." Edward Abbey |
| "I must have a prodigious quantity of mind; it takes me as much as a week, sometimes, to make it up." Mark Twain |
| "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." David Ogilvy, Ogilvy on Advertising, 1983. |
| "The way to do research is to attack the facts at the point of greatest astonishment." Celia Green, The Decline and Fall of Science |
| "I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center." Kurt Vonnegut |
| "There are a terrible lot of lies going about the world, and the worst of it is that half of them are true." Winston Churchill |
| "Take a black, Venda-speaking man living in the Limpopo region, and a black, Xhosa-speaking man living in the Eastern Cape. They can't communicate, they have different backgrounds, different cultures. But if we work according to the race demographic, they're both just black men. This is a flawed approach - 77% of our population is black. How can all 77% be exactly the same? It's impossible." Paul Haupt, MD of SAARF. |
| "Women are not afraid to stop and ask for help, so they will demand more, in terms of customer touch points, from any product, service or marketing campaign. If you incorporate the higher information-delivery and customer service standards of women into the development of your product or service, or its web site, you are bound to give men a bit more than they even thought to ask for." Andrea Learned, Co-Founder and Creative Director of ReachWomen LLC. |
| "Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results." Michael P. Ryan, 1968. |
| "U.S. consumers and industry dispose of enough aluminum to rebuild the commercial air fleet every three months; enough iron and steel to continuously supply all automakers; enough glass to fill New York's World Trade Center every two weeks." Environmental Defense Fund advertisement, Christian Science Monitor, 1990. |
