| "Trust. You cannot achieve anything meaningful without it. When you truly trust each other, it allows you to respect each other's opinions, and build a relationship with openness and honesty. That is when the magic happens." M&C Saatchi Abel's Jason Harrison on fostering a long-term client relationship |
| "The popular meme can be that no one has any time or care to consume content anymore, but that's simply not true - series are getting longer, there is a hunger for long-form articles and people are keen to engage in content that truly resonates with them." Sarah Browning-de Villiers on succeeding in the content marketing space |
| "As the saying goes, people in glass houses shouldn't show stones. If you take the risk on a morality marketing strategy, you need to make very, very sure that your entire house is in order." Trend analyst Bronwyn Williams on morality marketing |
| "Before when you spoke about influencer marketing people would be, 'What is that?' And a lot of brands and clients don't really want to grow into that space but now because it's happening so often, when you say influencer marketing, people want to know and say, 'Tell me more'." Regaugetswe Thwala, account manager at The Salt |
| "People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." Dave Ramsey |
| "There is nothing worse than a sharp image of a fuzzy concept." Ansel Adams |
| "The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." Peter Drucker |
| "For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling." Simon Mainwaring |
| "Life is not a problem to be solved, but a reality to be experienced." Soren Kierkegaard |
| "Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom." Marcel Proust |
| "Well done is better than well said." Benjamin Franklin |
| "Listen more than you talk. Nobody learned anything by hearing themselves speak." Richard Branson |
| "Never look down on anybody unless you're helping him up." Jesse Jackson |
| "The price of greatness is responsibility." Sir Winston Churchill |
| "Just as man cannot live without dreams, he cannot live without hope. If dreams reflect the past, hope summons the future." Elie Wiesel |
| "Our greatest glory is not in never falling, but in rising every time we fall." Confucius |
| "It's not what you look at that matters, it's what you see." Henry David Thoreau |
| "I have not failed. I've just found 10,000 ways that won't work." Thomas A. Edison |
| "There is only one corner of the universe you can be certain of improving, and that's your own self." Aldous Huxley |
| "What we do today, right now, will have an accumulated effect on all our tomorrows." Alexandra Stoddard |
| "If you cannot do great things, do small things in a great way." Napoleon Hill |
| "Learning never exhausts the mind." Leonardo da Vinci |
| "The secret of getting ahead is getting started." Mark Twain |
| "A leader is one who knows the way, goes the way, and shows the way." John C. Maxwell |
| "There is nothing permanent except change." Heraclitus |
| "When you reach the end of your rope, tie a knot in it and hang on." Franklin D. Roosevelt |
| "Tell me and I forget. Teach me and I remember. Involve me and I learn." Benjamin Franklin |
| "I am always doing that which I cannot do, in order that I may learn how to do it." Pablo Picasso |
| "Definiteness of purpose is the starting point of all achievement." W. Clement Stone |
| "The most difficult thing is the decision to act, the rest is merely tenacity." Amelia Earhart |
