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Loeries Special Section

 
"With the theme of telling better stories, it's important to look at the positive role advertising plays. Should advertising simply be about selling stuff, or should it act as an influencer in society, acting towards the betterment of society? Ultimately, the question to ask is 'how does advertising help create a better society?'"
Loeries CEO Andrew Human on going beyond 'selling stuff' to tell better regional stories

"Our strategy is not to advertise to the advertisers or show creatives how well we can create, but rather, to remind them of this powerful platform to showcase their beliefs and talent and remind the industry as a whole of the importance of their work, work that goes far beyond boardrooms."
Mama Creative's Laurence Horwitz explains why it's on all of us to tell better stories


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