Branding Quotes Africa

 
"Your living is determined not so much by what life brings to you as by the attitude you bring to life; not so much by what happens to you as by the way your mind looks at what happens."
Khalil Gibran

"Despite robust economic growth over the past two decades, a 1% increase in growth between 2000-14 was associated with only 0.41% growth in employment...If this trend continues, 100 million people will join the multitudes of the unemployed in Africa by 2030."
Africa's greatest asset is its youth

"Age and size are only numbers. It's the attitude you bring to clothes that make the difference."
Donna Karan

"Your brand's story is the most important story you can tell. In such a competitive market it seems counterintuitive not to push your product, but a compelling brand story will be the door that will allow customers to invite you in."
Idea Hive MD Yaw Dwomoh asks if your brand is telling the true story?

"I never think of the future - it comes soon enough."
Albert Einstein

"Every individual has a place to fill in the world and is important in some respect whether he chooses to be so or not."
Nathaniel Hawthorne

"Progress lies not in enhancing what is, but in advancing toward what will be."
Khalil Gibran

"Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well."
Voltaire

"Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. (via Famous Bloggers)"
Bryan Weiner

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (via Quote Junkie)"
Jeff Bezos

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Leo Burnett

"A man's face as a rule says more, and more interesting things, than his mouth, for it is a compendium of everything his mouth will ever say, in that it is the monogram of all this man's thoughts and aspirations."
Arthur Schopenhauer

"A brand is a set of differentiating promises that link a product to its customers."
Stuart Agres

"A house of brands is like a family, each needs a role and a relationship to others."
Jeffrey Sinclair

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."
Scott Talgo

"Your brand is created out of customer contact and the experience your customers have of you."
Stelios Haji-Ioannou

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
Leo Burnett

"Products are made in the factory, but brands are created in the mind."
Walter Landor

"A brand should strive to own a word in the mind of the consumer."
Al Reis and Laura Reis

"He that gives good advice, builds with one hand; he that gives good counsel and example, builds with both; but he that gives good admonition and bad example, builds with one hand and pulls down with the other."
Francis Bacon

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
Daniel J. Boorstin

"The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist."
Eric Hoffer

"When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps."
Confucius

"Men make counterfeit money; in many more cases, money makes counterfeit men."
Sydney J. Harris

"Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language."
Lisa Belkin

"Create your own visual style... let it be unique for yourself and yet identifiable for others."
Orson Welles

"That inner voice has both gentleness and clarity. So to get to authenticity, you really keep going down to the bone, to the honesty, and the inevitability of something."
Meredith Monk

"Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you."
Carl Sandberg, 1878 - 1967.

"Your vision will become clear only when you look into your heart ... Who looks outside, dreams. Who looks inside, awakens."
Carl Jung

"Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon."
Jeremy Bullmore

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