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Zambia

Results for Erik+du+Plessis

News

Kantar South Africa's Best Liked Ads of the last 35 years
Marketing & Media
Kantar South Africa's Best Liked Ads of the last 35 years

Issued by Kantar 5 Dec 2019

Paying tribute to Erik du Plessis
Marketing & Media
Paying tribute to Erik du Plessis

Issued by Kantar 29 Jan 2019

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Marketing & Media
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Ever feel this happy at work? You could be... Image © Leo Lintang –
Marketing & Media
Why your workers want you to celebrate International Happiness Day

Leigh Andrews 20 Mar 2018

Free happiness
Marketing & Media
Free happiness

Erik Du Plessis, Issued by Kantar 14 Mar 2018

#Newsmaker: Mzamo Masito, Google's new CMO for SSA
Marketing & Media
#Newsmaker: Mzamo Masito, Google's new CMO for SSA

Jessica Tennant 26 Jan 2018

My generation failed to create loyalty
Marketing & Media
My generation failed to create loyalty

Erik Du Plessis 22 Nov 2017

Introducing choice segmentation
Marketing & Media
Introducing choice segmentation

Erik Du Plessis 26 Oct 2017

Erik Du Plessis
Marketing & Media
A neuroscience study that is important to advertisers

Erik Du Plessis, Issued by Kantar 6 Jul 2017

Sergey Nivens © –
Marketing & Media
Is your brain doing what you think it's doing?

Chris Brewer 20 Feb 2017

TEA © –
Marketing & Media
Big step forward for Trump. Big step backward for research.

Erik Du Plessis 10 Nov 2016

Neuroscience, brand equity and Coca-Cola
Marketing & Media
Neuroscience, brand equity and Coca-Cola

Erik Du Plessis 19 Jul 2016

Rational versus emotional decision-making (2016-status)
Marketing & Media
Rational versus emotional decision-making (2016-status)

Erik Du Plessis 5 Jul 2016

About Neuroscience, whorehouses and advertising
Marketing & Media
About Neuroscience, whorehouses and advertising

Erik Du Plessis 28 Jun 2016

AMPS is now officially dead
Marketing & Media
AMPS is now officially dead

Chris Brewer 3 May 2016

Apidech Ninkhlai–
Marketing & Media
Where the super growth brands grew (LSM 6 and 7)

Erik du Plessis and Neil Higgs 16 Feb 2016

Apidech Ninkhlai–
Marketing & Media
Super growth brands - Do brands change advertisements too often?

Erik du Plessis and Neil Higgs 9 Feb 2016

How the top 10 growing brands grew (2010-2014)
Marketing & Media
How the top 10 growing brands grew (2010-2014)

Erik du Plessis and Neil Higgs 2 Feb 2016

Growth brand theory - the 2 million users gained club
Marketing & Media
Growth brand theory - the 2 million users gained club

Erik du Plessis and Neil Higgs 18 Jan 2016

Big brand: Advertising investment strategy
Marketing & Media
Big brand: Advertising investment strategy

Erik du Plessis and Neil Higgs 15 Dec 2015

Big brand theory
Marketing & Media
Big brand theory

Erik du Plessis and Neil Higgs 8 Dec 2015

How markets grew
Marketing & Media
How markets grew

Erik du Plessis and Neil Higgs 26 Nov 2015

Chart 3
Marketing & Media
The big brands and LSMs

Erik du Plessis and Neil Higgs 12 Nov 2015

Our graduates
Marketing & Media
Our graduates

Erik du Plessis and Neil Higgs 3 Nov 2015

Your consumer is better educated now, and expects more from life
Marketing & Media
Your consumer is better educated now, and expects more from life

Erik du Plessis and Neil Higgs 8 Sep 2015

We all live in a...
Marketing & Media
We all live in a...

Erik du Plessis and Neil Higgs 26 Aug 2015

When last did you redefine your target market?
Marketing & Media
When last did you redefine your target market?

Erik du Plessis and Neil Higgs 19 Aug 2015

Calculating the budget (Part 2)
Marketing & Media
Calculating the budget (Part 2)

Chris Brewer 17 Aug 2015

Calculating the budget
Marketing & Media
Calculating the budget

Chris Brewer 11 Aug 2015

The rural problem
Marketing & Media
The rural problem

Erik du Plessis and Neil Higgs 29 Jul 2015

Power of electric
Marketing & Media
Power of electric

Erik du Plessis and Neil Higgs 16 Jul 2015

All South Africans are living better than before
Marketing & Media
All South Africans are living better than before

Erik du Plessis and Neil Higgs 3 Jul 2015

TNS and Millward Brown develop new way of thinking around socio-economic status in SA and Africa
Marketing & Media
TNS and Millward Brown develop new way of thinking around socio-economic status in SA and Africa

Issued by Kantar 12 Jun 2014

Major research innovation launched - Quick LSMs
Marketing & Media
Major research innovation launched - Quick LSMs

Issued by Kantar 11 Jun 2014

At last - a discussion on formalising neuromarketing in SA
Marketing & Media
At last - a discussion on formalising neuromarketing in SA

Chris Moerdyk 15 Oct 2013

Creative and media: the re-bundling debate
Marketing & Media
Creative and media: the re-bundling debate

Jos Scharrer 20 Aug 2010

Another boring weekend of Super 14 Rugby ads
Marketing & Media
Another boring weekend of Super 14 Rugby ads

Erik du Plessis 18 May 2009

Retail
Branding, the mind and search

Gord Hotchkiss 6 Jun 2008

Marketing & Media
SA researcher appointed visiting professor at Copenhagen Business School, Denmark

27 Aug 2007

Marketing & Media
PVR: death of the 30-second TV ad?

Issued by Amasa 4 May 2007

Marketing & Media
Conference to focus on advertising that works

5 Sep 2006

Louise Burgers
Marketing & Media
Finding the wisdom in research

Louise Marsland 14 Mar 2006

Marketing & Media
New Managing Director for Millward Brown South Africa

18 May 2005

Marketing & Media
SA advertising barometer launched

16 Mar 2005

Marketing & Media
Erik du Plessis invited to speak at major branding conference

16 Dec 2002

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