Programmatic | Bizcommunity

Results for programmatic

News

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing & Media

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing & Media

MMA Smarties 2023 finalists announced

5 Apr 2024

#OrchidsandOnions: Audi and Ogilvy's AI-generated ad is a piece of art

Marketing & Media

#OrchidsandOnions: Audi and Ogilvy's AI-generated ad is a piece of art

Brendan Seery 20 Mar 2024

Marketing & Media

AI-powered automation: A game-changer for marketers

Natascha Torres 19 Mar 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Marketing & Media

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Marketing & Media

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

What social impact will your company make this year?

ESG & Sustainability

What social impact will your company make this year?

Nick Rockey, Issued by Trialogue 29 Feb 2024

Spark Media ‘leaps into local’ with new digital ad offering

Marketing & Media

Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Marketing & Media

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors

Marketing & Media

Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors

Issued by Tractor Outdoor 27 Feb 2024

When every pixel matters: Optimising website space to benefit readers and generate revenue

Marketing & Media

When every pixel matters: Optimising website space to benefit readers and generate revenue

Issued by Membrana Media 7 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight

Marketing & Media

Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

Oasis Digital Networks launches DigiMax Digital Billboard Network at Africa Padel

Marketing & Media

Oasis Digital Networks launches DigiMax Digital Billboard Network at Africa Padel

Issued by Oasis Digital Networks 30 Jan 2024

Image supplied.

Marketing & Media

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Advancement of exceptional talent at Dentsu Performance Media

Marketing & Media

Advancement of exceptional talent at Dentsu Performance Media

Issued by Dentsu 25 Jan 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

Marketing & Media

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Membrana Media is introducing an innovative Headline Video

Marketing & Media

Membrana Media is introducing an innovative Headline Video

Issued by Membrana Media 16 Jan 2024

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Marketing & Media

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Marketing & Media

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Marketing & Media

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

27 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI

Retail

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Tractor expands KZN portfolio with new gateway site

Marketing & Media

Tractor expands KZN portfolio with new gateway site

Issued by Tractor Outdoor 4 Oct 2023

Maximise ROI with performance marketing

Marketing & Media

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing & Media

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

SPO: The fast-track to optimised media buying with Invibes

Marketing & Media

SPO: The fast-track to optimised media buying with Invibes

Issued by Invibes Advertising 18 Sep 2023

National Health Insurance Bill

Legal

National Health Insurance Bill

Randhir Naicker, Issued by Cox Yeats 25 Jun 2023

Showing value in a goldfish economy

Marketing & Media

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Is out of home in your digital strategy?

Marketing & Media

Is out of home in your digital strategy?

Andre Steenekamp, Issued by Mark1 24 Aug 2023

Forget the Metaverse and say hello to ChatGPT.

Marketing & Media

Forget the Metaverse and say hello to ChatGPT.

Issued by Mark1 20 Jan 2023

Marketing & Media

World-first 'anamorphic programmatic' DOOH campaign comes to the V&A Waterfront

Issued by Mark1 18 Nov 2022

Programmatic Digital Out-of-Home

Marketing & Media

Programmatic Digital Out-of-Home

Issued by Mark1 7 Jun 2022

E-commerce insider: How to identify a true expert marketing partner for your business

Retail

E-commerce insider: How to identify a true expert marketing partner for your business

Issued by TDMC 17 Aug 2023

Marketing & Media

Time to bring back the passion in digital marketing

Mark Botha 7 Aug 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Marketing & Media

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Issued by Tractor Outdoor 25 Jul 2023

Carbon1 and SeenThis announce partnership to revolutionise digital advertising in South Africa

Marketing & Media

Carbon1 and SeenThis announce partnership to revolutionise digital advertising in South Africa

Issued by Carbon1 13 Jul 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

Marketing & Media

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Marketing & Media

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

Beyond the 3rd-party cookie: The future of ad targeting

Marketing & Media

Beyond the 3rd-party cookie: The future of ad targeting

Issued by Invibes Advertising 29 Jun 2023

Embracing AI, unleashing creativity, and navigating the future

Marketing & Media

Embracing AI, unleashing creativity, and navigating the future

Issued by Dentsu 29 Jun 2023

Image supplied.

Marketing & Media

#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

#BehindtheSelfie: Tinashe Manyanya, digital marketing manager at Wonga

Marketing & Media

#BehindtheSelfie: Tinashe Manyanya, digital marketing manager at Wonga

Karabo Ledwaba 22 Jun 2023

Marketing & Media

4 burning questions clients ask about digital campaigns

Natascha Torres 20 Jun 2023

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Marketing & Media

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Issued by Membrana Media 20 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon

Marketing & Media

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

Marketing & Media

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

Tractor's power-backed DOOH solutions show advertisers light at the end of the load shedding tunnel

Marketing & Media

Tractor's power-backed DOOH solutions show advertisers light at the end of the load shedding tunnel

Issued by Tractor Outdoor 26 May 2023

Advancing Africa acceleration

Marketing & Media

Advancing Africa acceleration

Linda Snyman, Issued by Invibes Advertising 25 May 2023

Membrana Media: Empowering publishers with enhanced video production solution

Marketing & Media

Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

Attention OOH advertisers: This is your Western Cape wake-up call

Marketing & Media

Attention OOH advertisers: This is your Western Cape wake-up call

Ruchelle Mouton, Issued by Tractor Outdoor 16 May 2023