Marketing Manager

Remuneration:	R30000 - R30000 per month negotiable
Location:	Cape Town
Education level:	Degree
Job level:	Mid/Senior
Own transport required:	Yes
Travel requirement:	Occasional
Type:	Permanent

Job description

Join our exceptional marketing team as an end-to-end campaign marketing manager

Are you a Marketing Maestro looking to amplify your career in a dynamic and innovative environment? We're seeking a motivated and enthusiastic individual to become a vital part of our team. As the end-to-end campaign marketing manager, you'll play a pivotal role in executing strategic marketing initiatives, inclusive of expansive exhibitions, conferences, and diverse publications.

Responsibilities

Strategic execution:
Collaborate closely with our marketing team to seamlessly execute robust marketing plans, ensuring the achievement of event targets and driving overall marketing success.

Content creation and campaign management:
Spearhead the creation of compelling promotional materials, develop impactful social media content and strategies, and take charge of managing and leading comprehensive campaigns.

Team leadership:
Mentor and guide junior team members, leveraging your experience and skills to support their growth while ensuring high-quality output.

Networking and collaboration:
Attend industry events, fostering valuable connections and working closely with the head of marketing and marketing manager to optimise marketing strategies.

Innovation and collaboration:
Demonstrate a collaborative and innovative mindset, acting as a crucial team player with a positive attitude while ensuring seamless communication and coordination within the marketing department.

Your role as an end-to-end campaign marketing manager will encompass a diverse range of responsibilities, including but not limited to:

Campaign strategy and execution:

Designing and deploying digital and social media campaigns, emails, SMS, and PR broadcasts while organizing data and tracking results.

• Negotiating marketing partnerships with external sations.
• Managing relationships with business partners to coordinate and implement marketing activities.
• Ensuring the website is current and up-to-date by uploading and refreshing web content.
• Tracking inquiries and ensuring leads are appropriately passed to sales teams.
• Updating marketing plans and reporting back on responses.
• Contributing to basic copywriting and improving campaign effectiveness.
• Adhering to branding and communications guidelines in all tasks.
• Collecting, analysing, and reporting marketing data, making improvement suggestions based on results.
• Assisting with data research and sourcing new lists and collection methods.
• Collaborating on securing valuable external promotions and partnerships.
• Driving onsite marketing activities and partner marketing fulfillments.

Demand generation and optimisation:

• Strategising, executing, and optimizing data-driven demand generation campaigns.
• Developing and deploying integrated marketing campaigns aligned with organizational goals.
• Conducting A/B testing across all channels and continuously optimizing campaigns.
• Building prescriptive persona-based buyer journeys for campaign strategies.
• Collaborating with internal teams for effective messaging and campaign execution.
• Integrating competitive campaigns and alliance partner campaigns into segment plans.
• Providing ongoing reporting, insights, and campaign pacing updates to stakeholders.
• Documenting processes for transparency and knowledge sharing.

Requirements

• Relevant marketing/communications qualification
• Four-plus years of multi-channel roadmap development experience
• Must be residing in Cape Town (relocation is not an option)
• Ability to manage multiple projects with strict deadlines while focusing on details.
• Proficiency in marketing automation and CRM software.
• Experience in B2B software marketing, A/B testing, and campaign analysis.
• Strong project management, organizational, and communication skills.
• Exceptional planning and organizational skills
• Above-average interpersonal, written, and verbal communication skills
• Deadline-driven approach, capable of working independently under tight timelines
• Outstanding analytical abilities with a keen attention to detail
• Blend of creative and analytical skills
• Proactive and responsible mindset
• Enthusiasm and motivation to deliver exceptional results
• Strong copywriting skills
• In-depth understanding of the latest marketing trends and techniques
• Excellent external verbal and written communication skills
• Genuine passion for marketing and a proactive approach
• Solid understanding of the digital marketing landscape
• Exceptional multitasking abilities
• Proficiency in Microsoft Office suite
• Experience with social media scheduling tools, marketing automation software, Canva, and video editing tools
• Marketing campaign management experience
• Excellent administrative skills and highly organised
• Understanding of the sales process is advantageous

Posted on 15 Mar 16:12, Closing date 14 May