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    Sabre Awards Africa: 2020 winners announced

    The winners of the 2020 Sabre Awards Africa have been announced.
    Sabre Awards Africa: 2020 winners announced

    The trophies were originally scheduled to be presented at the African Public Relations Association Congress in Dar-es-Salaam in May, which has been postponed due to concerns over the Covid-19 pandemic. PRovoke Media and Apra are exploring other options for both the Congress and the awards presentation.

    The platinum Sabre Award for best in show

    Finalists:

    #BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive
    #ClearTheStigma — Jet with Joe Public United
    African migrations: Changing global perceptions — Mo Ibrahim Foundation
    Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman
    Wings To Fly — Equity Group PLC with Ogilvy Africa

    The Diamond Sabre Awards for Excellence in Public Relations in the C-Suite

    Company of the Year winner:

    Company of the Year — MTN Ghana with Touchpoint Magna Carta

    The Sabre Award for Superior Achievement in Brand-Building winner:

    #SeeFinish — Leadway Assurance Plc with Modion Communications

    Certificate of Excellence:

    Darling X LFW19 — Darling with LSF PR
    Wings To Fly — Equity Group PLC with Ogilvy Africa

    The Sabre Award for Superior Achievement in Reputation Management winner:

    #Gokada2.0 — Gokada Nigeria with Modion Communications

    Certificate of Excellence:

    M-Kopa Impact Report : From Promise To Reality — M-Kopa Solar with Levanter Africa/5ive Africa
    Superior Achievement in Brand Building — MTN Ghana with Touchpoint Magna Carta

    The Sabre Award for Superior Achievement in Research and Planning winner:
    Age of AI — Microsoft Middle East and Africa with WE Communications

    The Sabre Award for Superior Achievement in Measurement and Evaluation winner:

    Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters

    Certificate of Excellence:

    Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
    HGTV Channel Launch — Discovery Inc with FleishmanHillard

    Gold Sabre Awards for Public Relations Campaigns

    Geographic categories

    Northern Africa winner:

    Knowing which way the wind blows — Siemens Gamesa with BCW Africa

    Western Africa winner:

    African migrations: Changing global perceptions — Mo Ibrahim Foundation

    Certificate of Excellence:

    #SheaOnTheBeach — SheaMoisture with Redrick PR, Coker Creative
    Alleviating Poverty Through Human Capital Investments — The National Social Investment Office (NSIO) with StateCraft Inc.
    Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative - Jack Ma Foundation with Chain Reactions Nigeria
    Leveraging on Emergency Communication Centre for National Security — Nigerian Communication Commission with Image Merchants Promotion Limited

    Eastern Africa winner:

    Wings to Fly — Equity Group PLC with Ogilvy Africa

    Certificate of Excellence:

    Chapa Dimba Na Safaricom — Safaricom PLC with Ogilvy Africa
    Takeover of Kenol Kobil by Rubis SCA. — Bowmans with 1. Media Edge Public Relations 2. TBWA Integrated 3. Redhouse Digital

    Southern Africa winner:

    #ClearTheStigma — Jet with Joe Public United

    Certificate of Excellence:

    Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman
    Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
    Lenovo Father's Day Confessions — Lenovo with WE Communications
    Philips Back to Rhythm — Philips with FleishmanHillard

    Practice Area Categories

    Business-To-Business Marketing winner:

    Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations

    Certificate of Excellence:

    Knowing which way the wind blows — Siemens Gamesa with BCW Africa

    Cause-related marketing winner:

    Philips Back to Rhythm — Philips with FleishmanHillard

    Certificate of Excellence:

    #BackToRhythm — Philips South Africa with Ogilvy South Africa
    Vodacom Mum & Baby Service — Vodacom with WE Communications

    Corporate Image winner:

    Bolt: An enabler of progress — Bolt with Tribeca Public Relations

    Certificate of Excellence:

    Bringing Good Times from a Good Place — Pernod Ricard with BCW Africa
    LinkedIn Social Advocacy — Microsoft Middle East and Africa with WE Communications

    Corporate Social Responsibility winner:

    Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

    Certificate of Excellence:

    Employee CSR Challenge — Vivo Energy Ghana Limited
    FQM Boreholes Project – Water is Life— First Quantum Minerals Ltd (FQM) with Langmead & Baker Ltd

    Crisis/Issues Management winner:

    Pharma Students Demonstrate — United States International University - Africa (Usiu_A) with Engage BCW, Kenya

    Certificate of Excellence:

    MTN Momo is not shutting down — MTN Ghana with touchpoint Magna Carta
    Stanbic Music Festival 2019 — Stanbic Bank Zambia with Langmead & Baker Ltd

    Digital Campaign winner:

    Count Me In - 2019 National Census for Kenya — Kenya National Bureau for Statistics (KNBS) With Apex Porter Novelli

    Certificate of Excellence:

    Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
    Launch of Win by inwi — inwi with PR Media

    Employee Communications winner:

    Employee CSR Challenge — Vivo Energy Ghana Limited

    Certificate of Excellence:

    Sage Africa & Middle East : Your Voice Pulse Survey 2019 — Sage

    Financial Communications winner:

    Chaka Launch — Chaka with LSF PR

    Certificate of Excellence:

    Sage Budget Speech campaign 2019 — Sage South Africa with Idea Engineers

    Integrated Marketing winner:

    Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital

    Certificate of Excellence:

    Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
    Ndoto Zetu — Safaricom PLC with Ogilvy Africa

    Marketing to Consumers (New Product) winner:

    #LiveInTheNow — Audi South Africa with Ogilvy South Africa

    Certificate of Excellence:

    Boomerang Tunes — WarnerMedia with BCW Africa
    HGTV Channel Launch — Discovery Inc with FleishmanHillard

    Marketing to Consumers (Existing Product) winner:

    MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations

    Certificate of Excellence:

    #ShopTheStreet — Yoco with Avatar PR
    Don't tell the kids — Hamleys with Avatar PR

    Media Relations winner:

    More than Afrobeats — Universal Music Group Nigeria with BWL Agency

    Certificate of Excellence:

    Cellulant’s Inaugural Partner Summit 2019 - Cellulant with Chain Reactions Nigeria
    Communicating Regulatory Compliance for Consumer Loyalty — Kano State Electricity Distribution Company (KEDCO) with Image Merchants Promotion Limited
    Launching into Africa — Microsoft Middle East and Africa with WE Communications
    Microsoft Stakeholder Engagament - Launch of data centres in South Africa — Microsoft South Africa with FleishmanHillard South Africa

    Public Affairs/Government Relations winner:

    Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited

    Public Education winner:

    Restating the Obvious — ARS - COREVIH with Blast BCW

    Certificate of Excellence:

    Republic of Sexual Abuse — Black River FC / POWA with Avatar PR

    Social Media Campaign winner:

    #ClearTheStigma — Jet with Joe Public United

    Certificate of Excellence:

    Axe Advocate Programme — Unilever South Africa - AXE with Edelman
    Cell C Inanda Africa Cup 2019 — Inanda Club with Mason Show Management (Pty) Ltd
    Lenovo Digital Scavenger Hunt — Lenovo with WE Communications
    Vaseline - Journey of a Jar — Unilever South Africa - Vaseline with Edelman

    Special Event/Sponsorship winner:

    Darling X LFW19 — Darling with LSF PR

    Certificate of Excellence:

    TRESemmé - New York Fashion Week — Unilever South Africa - TRESemmé with Edelman

    Industry sector categories

    Consumer Products/Services winner:

    Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard

    Fashion and Beauty winner:

    Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman

    Financial and Professional Services winner:

    Fuliza — Safaricom PLC with Ogilvy Africa

    Food and Beverage winner:

    KFC Proposal — KFC - South Africa with Edelman Africa

    Healthcare winner:

    #BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive

    Media, Arts and Entertainment winner:

    Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa

    Certificate of Excellence:

    LaLiga Community & Corporate Engagements — LaLiga with Clockwork
    Long Live the Bat! — WarnerMedia with BCW Africa

    Mining and Extractive Industries winner:

    #SheRocks — Glencore South Africa with Ogilvy South Africa

    Certificate of Excellence:

    Exxaro Powering SAs Possibility — Exxaro with Clockwork

    Not For Profit/Charities winner:

    Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

    Certificate of Excellence:

    African migrations: Changing global perceptions — Mo Ibrahim Foundation
    Pharma Students Demonstrate — United States International University - Africa (Usiu_A) With Engage BCW, Kenya

    Public Sector/Government winner:

    NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited

    Technology winner:

    Customer Private Lounge — Audi South Africa with Ogilvy South Africa

    Certificate of Excellence:

    Icons of Change – Facebook with Chain Reactions Nigeria
    Lenovo #Built4EveryU Campaign — Lenovo with WE Communications
    Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters
    Vodacom- Beyond a Telco — Vodacom with WE Communications

    Telecommunications winner:

    Vodacom- Beyond a Telco — Vodacom with WE Communications

    Travel and Leisure winner:

    Building Positive Narrative for Dubai as Affordable Destination for Nigerians — Chain Reactions Nigeria

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