Most liked local and global ads of 2013
As we approach the end of the year, we begin to reflect on the good, the bad and the ugly, and we look into how we can improve in the new year. With regards to advertising, Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials as chosen by the most important critic, they believe, the consumer.
18 Dec 2013
Image: Free Digital Photos
According to Millward Brown, these are the ads that have been rated as the 'most liked' by the South African audience for Q3 of 2013:
| RANK | Ad | Creative Agency |
|---|---|---|
| 1 | Vodacom - Baby | Ireland Davenport |
| 2 | Nedbank - Savvy Life (Eugene 'want it') | Joe Public |
| 3 | Capitec Bank - Paperless Banking | Ninety9cents |
| 4 | Nedbank - Savvy Approve It (Eugene online banking) | Joe Public |
| 5 | Wimpy - Puppet (not available online yet) | Draftfcb |
| 6 | Huggies Gold - Girls and Boys | Ogilvy & Mather Johannesburg |
| 7 | MTN - Ricardo | MetropolitanRepublic |
| 8 | King Pie - Mini Pie | Red Rocket |
| 9 | KFC - AM Breakfast | Ogilvy & Mather Johannesburg |
| 10 | Nandos - Fire It Up | Black River |
According to Tim Nudd of Adweek, it was a year for thinking big and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, with two of the top 10 ads this year stretching beyond three minutes. That's an eternity in internet time, yet they were watched, loved and shared worldwide.
Here is the top 10 global ads for 2013, according to Adweek:
| RANK | Ad | Agency |
|---|---|---|
| 1 | Dove - Real Beauty Sketches | Ogilvy & Mather, Brazil |
| 2 | RAM - Farmer | The Richards Group, Dallas |
| 3 | Guinness - Basketball | BBDO, New York |
| 4 | Geico Insurance - Hump Day | The Martin Agency, Richmond, Va |
| 5 | Dick's Sporting Goods - Every Pitch | Anomaly, New York |
| 6 | Nike - Possibilities | Wieden + Kennedy, Portland, Ore |
| 7 | Volvo Trucks - The Epic Split | Forsman & Bodenfors, Sweden |
| 8 | Robinsons Drinks - Pals | BBH, London |
| 9 | Chipotle - The Scarecrow | CAA Marketing, Los Angeles |
| 10 | Kmart - Ship My Pants | Draftfcb, Chicago |
About Evan-Lee Courie
Group Editor: Retail and Lifestyle
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View my profile and articles...