All the Assegai Awards winners
The Assegai Integrated Marketing Awards took place on Thursday evening at a glittering event at the Wanderers Club Johannesburg.
Source: Assegai Awards Assegai Awards All the Assegai Award winners have been announced
The Assegai Integrated Marketing Awards recognise and honour outstanding achievements in the ever-evolving world of marketing.
Several special awards were also made:
- Brand of the Year: Volkswagen - by Ogilvy South Africa
- IAS Credentials Award: Ogilvy South Africa – Gold
- Saatchi & Saatchi SA – Gold
- Newcomer of the Year Award: Fenix Marketing & Mindpool Productions
- The Zinthatu Award: Triple Eight
- Direct Marketer of the Year: Bridget Harpur - Ogilvy South Africa
- The Nkosi Award: Ogilvy South Africa
All the winners
| Automotive | ||
| Award | Company | Title |
| Gold | Flow Communications | CarSpa AI Loyalty Campaign |
| Gold | Ogilvy South Africa | THE BLIND SPOT |
| Bronze | Ogilvy South Africa | #VWDEZEMBA |
| Bronze | Red September | Mahindra XUV700 Explore Active Living |
| Branded Content | ||
| Gold | Fenix Marketing and Mindpool Productions | KARAN BEEF – MAKING THE CUT Brand Campaign |
| Bronze | Promise | PPS Finding the Forgotten Graduate |
| Bronze | Ogilvy South Africa | KFC PI Diaries |
| Bronze | Hellosquare | The Wake Up Call |
| Leader | Promise | Plan (a) |
| Leader | Red September | Mahindra XUV700 Explore Active Living |
| Silver | Playmakers | Africa XI |
| Silver | Playmakers | She Untamed |
| Campaign for CSR - Social Good | ||
| Gold | Ogilvy South Africa | CASTLE LAGER - BREAD OF THE NATION |
| Gold | Triple Eight | Cadbury Homegrown Stories Library & School Literacy Programme |
| Bronze | Sauce Advertising | Slipper Day for Reach for a Dream |
| Bronze | OLIVER MARKETING (PTY) LTD | Dove Men+Care Try A Little Care |
| Bronze | Promise | Plan (a) |
| Bronze | Levergy | ICC Women's T20 World Cup |
| Bronze | Promise | PPS Finding the Forgotten Graduate |
| Leader | The Hardy Boys | Senior Pawfessionals |
| Leader | Playmakers | She Untamed |
| Leader | Ogilvy South Africa | Stories From The Ashes |
| Silver | Ogilvy South Africa | FOOD FORWARD SOUTH AFRICA #REPURPOSETHESURPLUS |
| Silver | Ogilvy South Africa | PEP CHANGING STATIONS |
| Silver | Ogilvy South Africa | How Cadbury increased reading at home by 200% weaving Social Goodness into the fabric of the Nation |
| Campaign for under R500 000 | ||
| Gold | Flow Communications | Marine Protected Areas (MPA) Day 2022 |
| Gold | Hellosquare | Tinkies Made with You |
| Bronze | Syte | SYSPRO Women In Tech Digital & Social Media Campaign |
| Bronze | Sauce Advertising | Slipper Day for Reach for a Dream |
| Bronze | Promise | Plan (a) |
| Bronze | FGX Studios | PNA Crayons to Contracts |
| Bronze | Flow Communications | The 20th Nelson Mandela Annual Lecture |
| Bronze | Flow Communications | Cyclone Freddy campaign, Mozambique |
| Bronze | Hellosquare | The Wake Up Call |
| Leader | The Hardy Boys | Senior Pawfessionals |
| Leader | Machine_ | We don’t speak it, we sing it! |
| Consumer Products & Services | ||
| Bronze | Carat | NIVEA Skin Breathe 3X faster |
| Leader | Carat | NIVEA Skin Breathe 3X faster |
| Leader | Promise | Plan (a) |
| Leader | OLIVER MARKETING (PTY) LTD | Dove Men+Care Try A Little Care |
| CRM - Customer Loyalty Campaign | ||
| Gold | Clockwork | Xbox - Black Panther: Wakanda Forever |
| Gold | Flow Communications | CarSpa AI Loyalty Campaign |
| Leader | Clockwork | Xbox - Hogwart's Legacy: Magical Beasts |
| Leader | Ogilvy South Africa | Colgate : Personalise Your Smile |
| Customer Acquisition Campaign | ||
| Gold | Playmakers Sponsorship | KFC Fryhard Fans fueled by KFC Delivery+ |
| Gold | Red September | Mahindra XUV700 Explore Active Living |
| Leader | Flow Communications | Launch of Air Côte d’Ivoire’s Johannesburg-Abidjan route |
| Leader | Arc | 1st for Women Spreading Fearless |
| Silver | Ogilvy South Africa | CARLING BLACK LABEL - THE FOAM KNOWS |
| Silver | Ogilvy South Africa | CARLING CUP - TALK UP YOUR TEAM |
| Data-Driven Technology | ||
| Leader | dentsu | Absa Home Loans: Load shedding solutions | NightVision |
| Leader | Discovery Bank | SpendTrend23 - Revealing consumer spending insights with Visa and Discovery Bank |
| Data-Inspired Insight | ||
| Bronze | Promise | PPS Finding the Forgotten Graduate |
| Leader | dentsu | Absa Home Loans: Load shedding solutions | NightVision |
| Direct Mail | ||
| Leader | Machine_ | “The Classified Drop” |
| Display - Search | ||
| Leader | Lucky Hustle | The Big Upgrades Uptake |
| Leader | Arc SA | 1st for Women Spreading Safety |
| Leader | Ogilvy South Africa | Colgate : Personalise Your Smile |
| Emerging Technologies | ||
| Gold | Flow Communications | CarSpa AI Loyalty Campaign |
| Experiential | ||
| Gold | Ogilvy South Africa | CARLING BLACK LABEL – FOAM KNOWS |
| Gold | Ogilvy South Africa | CARLING CUP - TALK UP YOUR TEAM |
| Gold | Flow Communications | The Gathering 2022 |
| Gold | Ogilvy South Africa | VW BLIND SPOT |
| Bronze | Playmakers | KFC Fryhard Fans fueled by KFC Delivery+ |
| Bronze | Ogilvy South Africa | PEP CHANGING STATIONS |
| Bronze | Carat | NIVEA Skin Breathe 3X faster |
| Bronze | Machine_ | Citadel “The Final Briefing” |
| Bronze | Triple Eight | Cadbury Little Generosity Shop |
| Leader | Wunderman Thompson | Lux #ChangeTheAngle |
| Leader | Playmakers | Sounds of the World Cup |
| Leader | Carat | NIVEA Skin Breathe 3X faster |
| Leader | The Hardy Boys | Famous For Flavour - Stunt |
| Leader | Levergy | Nedbank YouthX |
| Silver | Ogilvy South Africa | CASTLE LAGER - BREAD OF THE NATION |
| Silver | Triple Eight | Cadbury Homegrown Stories Library |
| Financial Services | ||
| Bronze | Arc | 1st for Women Spreading Safety |
| Leader | Playmakers | She Untamed |
| Leader | The Mediashop | Nedbank Investments Crossword |
| Leader | Clockwork | Standard Bank UNBXD |
| Leader | Levergy | Nedbank YouthX |
| Silver | Promise | PPS Finding the Forgotten Graduate |
| Food & Beverage | ||
| Gold | Ogilvy South Africa | CASTLE LAGER - BREAD OF THE NATION |
| Gold | Kasinomics & Mobitainment | AMSTEL THE ENTREPRENEUR |
| Bronze | Playmakers | KFC Fryhard Fans fueled by KFC Delivery+ |
| Bronze | Hellosquare | The Wake Up Call |
| Bronze | Ogilvy South Africa | KFC - Eat Chicken For Breakfast |
| Bronze | Ogilvy South Africa | CARLING BLACK LABEL – FOAM KNOWS |
| Leader | Promise | SAB Castle Lite - Don't Accept Whatever |
| Leader | The Hardy Boys | Famous For Flavour - Stunt |
| Leader | Ogilvy South Africa | CASTLE LITE - LITEN UP |
| Silver | Ogilvy South Africa | CARLING CUP - TALK UP YOUR TEAM |
| Silver | Ogilvy South Africa | CARLING BLACK LABEL - FOAM KNOWS |
| Silver | Hellosquare | Tinkies Made with You |
| Health, Wellness & Pharmaceutical | ||
| Leader | Flow Communications | Calling for comments: National Strategic Plan Call for public comment on the country’s new draft National Strategic Plan (NSP) for HIV, TB and STIs (2023-2028) |
| Integrated Campaign | ||
| Gold | Ogilvy South Africa | CASTLE LAGER - BREAD OF THE NATION |
| Gold | Promise | PPS Finding the Forgotten Graduate |
| Gold | Saatchi & Saatchi SA | BUILDING TOMORROWS TALENT WITH STIMOROL FLOW.LAB |
| Bronze | Playmakers | Africa XI |
| Bronze | Flow Communications | Launch of Air Côte d’Ivoire’s Johannesburg-Abidjan route |
| Bronze | Ogilvy South Africa | PEP CHANGING STATIONS |
| Leader | OLIVER MARKETING (PTY) LTD | Dove Men+Care Try A Little Care |
| Leader | The Alternative Power | When You Don't Have the Energy and You Don't Have a Springbok – Have a Switch |
| Leader | Machine_ | You Like It, We Got It |
| Leader | Red September | Mahindra XUV700 Explore Active Living |
| Silver | Playmakers | KFC Fryhard Fans fueled by KFC Delivery+ |
| Silver | Levergy | ICC Women's T20 World Cup |
| Silver | Ogilvy South Africa | KFC - Anything For The Taste |
| Silver | Ogilvy South Africa | CARLING CUP - TALK UP YOUR TEAM |
| Mobile | ||
| Gold | Flow Communications | CarSpa AI Loyalty Campaign |
| Bronze | Hellosquare | The Wake Up Call |
| Leader | Paradigm Connect | Glow* Unbothered |
| Silver | Hellosquare | Tinkies Made with You |
| Multi-Language | ||
| Gold | Ogilvy South Africa | HOW CADBURY CHANGES THE NARRATIVE MAKING LITERACY ACCESSIBLE ONE HOME GROWN STORY AT A TIME |
| Gold | Triple Eight | Cadbury Homegrown Stories Library & School Literacy Programme |
| Leader | Hellosquare | The Wake Up Call |
| Leader | Triple Eight | Cadbury Homegrown Story Paper |
| Not For Profit | ||
| Bronze | Flow Communications | The 20th Nelson Mandela Annual Lecture |
| Bronze | Flow Communications | Cyclone Freddy campaign, Mozambique |
| Bronze | Sauce Advertising | Slipper Day for Reach for a Dream |
| Leader | Offernet | Ever wondered if you could save a life? - Rescue Donations |
| Leader | The Hardy Boys | Senior Pawfessionals |
| Leader | Ogilvy South Africa | Stories From The Ashes |
| Silver | Flow Communications | Marine Protected Areas (MPA) Day 2022 |
| Publishing, Entertainment, Media & Sports | ||
| Gold | Levergy | ICC Women's T20 World Cup |
| Gold | Machine_ | Citadel “The Briefcase” |
| Gold | Flow Communications | The Gathering 2022 |
| Bronze | Octagon | Castle Lite Lite Side of 7s |
| Bronze | Playmakers | KFC Fryhard Fans fueled by KFC Delivery+ |
| Bronze | Playmakers | She Untamed |
| Leader | Playmakers | Sounds of the World Cup |
| Leader | Playmakers | Africa XI |
| Retail & E-Tail | ||
| Bronze | Ogilvy South Africa | PEP CHANGING STATIONS |
| Silver | Ogilvy South Africa | CHANGING STATIONS |
| Shared Value | ||
| Gold | Ogilvy South Africa | CASTLE LAGER - BREAD OF THE NATION |
| Bronze | Promise | Plan (a) |
| Bronze | Promise | PPS Finding the Forgotten Graduate |
| Leader | Discovery Bank | Shared value through the Vitality Travel platform by Discovery Bank |
| Leader | Mobitainment | AMSTEL THE ENTREPRENEUR |
| Leader | OLIVER MARKETING (PTY) LTD | Dove Men+Care Try A Little Care |
| Social Media | ||
| Gold | Fenix Marketing and Mindpool Productions | KARAN BEEF – MAKING THE CUT Social Media Campaign |
| Gold | Ogilvy South Africa | CASTLE LITE - LITEN UP |
| Gold | Flow Communications | Marine Protected Areas (MPA) Day 2022 |
| Bronze | Hellosquare | The Wake Up Call |
| Bronze | Hellosquare | Tinkies Made with You |
| Bronze | Flow Communications | The 20th Nelson Mandela Annual Lecture |
| Bronze | Paradigm Connect | Glow* |
| Bronze | Ogilvy South Africa | #VWDEZEMBA |
| Bronze | Wunderman Thompson | SA Tourism #XibelaniMoves |
| Leader | The Hardy Boys | Senior Pawfessionals |
| Leader | Playmakers | Sounds of the World Cup |
| Leader | OLIVER MARKETING (PTY) LTD | Dove Men+Care Try A Little Care |
| Leader | Ogilvy South Africa | KFC - Anything For The Taste |
| Leader | Red September | Mahindra Explore Active Living |
| Silver | Offernet | Seconds to Act, a Lifetime to Remember: A Social Campaign to Curb Child Drowning |
| Technology & Communication | ||
| Gold | Flow Communications | CarSpa AI Loyalty Campaign |
| Travel, Hospitality & Transportation | ||
| Gold | Flow Communications | Launch of the Karoo Desert National Botanical Garden’s Braille Trail |
| Bronze | Flow Communications | Launch of Air Côte d’Ivoire’s Johannesburg-Abidjan route |
| Leader | Wunderman Thompson | SA Tourism #XibelaniMoves |
| Video Content | ||
| Gold | Ogilvy South Africa | CASTLE LITE - LITEN UP |
| Bronze | Ogilvy South Africa | KFC PI Diaries |
| Leader | The Alternative Power | Home Affairs- South Africa you going to need the energy! |
| Leader | Playmakers | Sounds of the World Cup |
| Leader | Promise | SAB Castle Lite - Don't Accept Whatever |
| Leader | Wunderman Thompson | Save for it with Donovan Goliath |
| Leader | The Alternative Power | #No More Shedding! |
| Leader | OLIVER MARKETING (PTY) LTD | Dove Men+Care Try A Little Care |
| Leader | Machine_ | We don’t speak it, we sing it! |
| Leader | Ogilvy South Africa | #VWDEZEMBA |
| Leader | Wunderman Thompson | SA Tourism #XibelaniMoves |
| Silver | Promise | PPS Finding the Forgotten Graduate |
| Brand of the year | ||
| Gold | Ogilvy South Africa | VOLSKWAGEN BRAND OF THE YEAR |
| Leader | The Alternative Power | Switch Energy Drink |
| Leader | Penquin | How Suzuki SA became SA’s third largest automotive brand in the country. |
| Silver | Ogilvy South Africa | BRAND OF THE YEAR - AB INBEV (SAB) CASTLE LAGER |
| IAS Agency Credentials | ||
| Gold | Saatchi & Saatchi | Saatchi & Saatchi SA Credentials |
| Gold | Ogilvy South Africa | Ogilvy South Africa |
| Direct Marketer Of The Year | ||
| Gold | Ogilvy South Africa | MARKETER OF THE YEAR - BRIDGET HARPUR |
| Young Direct Marketer of the Year | ||
| Leader | The Alternative Power | Head of Marketing- Zhuraan Glade |