Pendoring Awards winners announced
The Pendoring Awards winners were announced last night with Joe Public winning the prestigious Umpetha Award.
Source: Pendoring Awards Pendoring Awards Genocide | Ukubulawa kwabantu that won a Gold
The Awards took place at UJ Arts Centre, in Johannesburg. This year saw a record number of entries.
The winners
| Prestigious Umpetha | ||
| Created by | Client / Brand | Title |
| Joe Public United / Johannesburg + Audio Militia / Johannesburg + StudiJoe / Johannesburg + InJozi / Johannesburg | Chicken Licken | Gwijo Formations |
| Overall Student Winner | ||
| Red and Yellow Creative School of Business / Cape Town + Duncan Schröder / Cape Town | Babylonstoren | Melktert |
| Gold Pendoring | ||
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear |
| Red and Yellow Creative School of Business / Cape Town + Philipa Scholtz / Cape Town | Blompot | Blompot |
| Karlien De Villiers / Stellenbosch + Thabo Ngwenya / Stellenbosch + Stellenbosch University / Stellenbosch | United Nations (Genocide Prevention) | Genocide | Ukubulawa kwabantu |
| Katlego Keokgale / Johannesburg + Pan Macmillan / Johannesburg | Pan Macmillan | Iculo likaZandi |
| Campaign Gold | ||
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Junior |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Leap Year |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Baldie |
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiXhosa |
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - Setswana |
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiZulu |
| TBWA \ Hunt Lascaris / Johannesburg + Kwandza Aquanote Productions / Johannesburg | Nissan South Africa | Lala & Lolo's sleepover |
| TBWA \ Hunt Lascaris / Johannesburg + Kwandza Aquanote Productions / Johannesburg | Nissan South Africa | Nono's Surprise |
| TBWA \ Hunt Lascaris / Johannesburg + Kwandza Aquanote Productions / Johannesburg | Nissan South Africa | Bheki's Bae |
| Freckle Creative / Johannesburg + Janeske Rademan + Jorrie van de Waldt + Sean Habib | LekkeSlaap | Ons LekkeSlaap Baie |
| Freckle Creative / Johannesburg + Jorrie van de Waldt + Sean Habib | LekkeSlaap | Mooi Aande, Mooi Plekke |
| Freckle Creative / Johannesburg + Jorrie van de Waldt + Sean Habib | LekkeSlaap | LekkeSlaap...vir Almal! |
| Silver Pendoring | ||
| Sana Machabi / Johannesburg + Christa van Zyl / Johannesburg + Deirdre Pretorius / Johannesburg | Kurisani | KURISANI - A Tsonga folklore tale trailer |
| Philasande Masoga / Johanneburg + Christa van Zyl / Johannesburg + Zanele Mokoena / Johannesburg + Refilwe Baphuthe / Johannesburg | King Korn | #UnitedThroughCulture |
| Philasande Masoga / Johanneburg + Osmond Tshuma / Johannesburg + Christa van Zyl / Johannesburg | Vulamehlo Kusile Organisation [VUKO] | VUKO branding |
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear |
| Joe Public United / Johannesburg + Audio Militia / Johannesburg + InJozi / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Gwijo Formations |
| Red and Yellow Creative School of Business / Cape Town + Nelleke van Niekerk / Cape Town + Jordyn Martini / Cape Town | Vespa | Ry, Dammit! |
| IIE-Vega | Period | Period |
| McCann Joburg / Johannesburg | Steers | New Packaging |
| Tshepo Masilo / Johannesburg + Takealot.com / Cape Town + KeyCommunications / Johannesburg | Takealot.com | Takealot Just Tap Wifi Wall Tembisa |
| IIE-Vega / Durban + Jody Simpson / Durban + Dali De Swardt / Durban | Dark and Lovely | Own who you are |
| Berenice Albertse / Cape Town + Wiehan De Jager / Cape Town | Katjie Piering Asian Eetplek | Mi So Lekker! Katjie Piering Asian Eetplek |
| Angelina Faria / Cape Town + Wiehan De Jager / Cape Town | Branders en Broodjies | Branders en Broodjies |
| New Africa Books / Cape Town + Subi Bosa / Cape Town + Nicola Rijsdijk / Cape Town + Sewela Langeni / Cape Town | New Africa Books (PTY) LTD | Making Friends with Feelings |
| New Africa Books / Cape Town + Lawrence Schimel / Cape Town + Dusanka Stojakovic / Cape Town + Nicola Rijsdijk / Cape Town | New Africa Books (PTY) LTD | Early One Morning & Bedtime, Not Playtime |
| Karlien De Villiers / Stellenbosch + Malakhiwe Mahlulo / Stellenbosch + Mieke Hall / Stellenbosch | Modal: Cultural Soundscapes - Xhosa Music | Umculo wamaXhosa Cultural Soundscapes |
| TBWA \ Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Post Modern / Johannesburg + Audio Militia / Johannesburg | MTN South Africa | Gwijo |
| TBWA \ Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Post Modern / Johannesburg + Audio Militia / Johannesburg | MTN South Africa | The Silent Choir |
| Jessica Powell / Potchefstroom + Tian Zietzman / Potchefstroom + Jo-Ann Chan / Potchefstroom | Creative | Kleitjie bou ‘n huisie |
| LAPA Publishers (a division of Penguin Random House South Africa (Pty) Ltd) + Full Circle + Zinelda McDonald | LAPA Publishers | Pampoenpit kry 'n beat |
| Zinelda McDonald / Johannesburg + Pan Macmillan / Johannesburg | Pan Macmillan | Masidlaleni |
| Subi Bosa / Johannesburg + Pan Macmillan / Johannesburg | Pan Macmillan | Nna yo o kgethegileng |
| Campaign Silver | ||
| Joe Public United / Johannesburg | POWA | Rape Portraits 1 |
| Joe Public United / Johannesburg | POWA | Rape Portraits 2 |
| Joe Public United / Johannesburg | POWA | Rape Portraits 3 |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mbappe |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Durag |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mitchells Plain |
| IIE-Vega | Okja oat milk | WWE geveg |
| IIE-Vega | Okja oat milk | Hospitaal grid |
| IIE-Vega | Okja oat milk | Magical car guards |
| The Man Who Isn't There | The Man Who Isn't There | Modumo II - "Heirloom White" |
| The Man Who Isn't There | The Man Who Isn't There | Modumo II - “Granite” |
| Craft Gold | ||
| Joe Public United / Johannesburg + Audio Militia / Johannesburg + StudiJoe / Johannesburg + InJozi / Johannesburg | Chicken Licken | Gwijo Formation |
| Red and Yellow Creative School of Business / Cape Town + Philipa Scholtz / Cape Town | Blompot | Blompot |
| Red and Yellow Creative School of Business / Cape Town + Duncan Schröder / Cape Town | Babylonstoren | Melktert |
| Berenice Albertse / Cape Town + Wiehan De Jager / Cape Town | Katjie Piering Asian Eetplek | Mi So Lekker! Katjie Piering Asian Eetplek |
| Greenside Design Center College of Design / Johannesburg | Type Drives Culture | Type Drives Culture |
| Karlien De Villiers / Stellenbosch + Cayla Basson / Stellenbosch | Vrou van die See Prenteboek | Vrou van die See |
| TBWA \ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Post Modern / Johannesburg + Darling Films / Johannesburg | MTN South Africa | The Silent Choir |
| Campaign Craft Gold | ||
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Junior |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Leap Year |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Baldie |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mbappe |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Durag |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mitchells Plain |
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - Setswana |
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiZulu |
| Joe Public United / Johannesburg | Nedbank Affinity | Gogo Bear - isiXhosa |
| Craft Certificate | ||
| Joe Public United / Johannesburg + Audio Militia / Johannesburg + StudiJoe / Johannesburg + InJozi / Johannesburg | Chicken Licken | Gwijo Formations |
| Red and Yellow Creative School of Business / Cape Town + Nelleke van Niekerk / Cape Town + Jordyn Martini / Cape Town | Vespa | Ry, Dammit! |
| Red and Yellow Creative School of Business / Cape Town + Meghan Fernie / Cape Town | Mooi Speel | Mooi Speel |
| Red and Yellow Creative School of Business / Cape Town + Natalie Ray / Cape Town | Twizza | Twizza the true flavour of community |
| IIE-Vega / Durban + Ally Chapman / Durban + Jody Simpson / Durban + Dali De Swardt / Durban | Sasko Bread | Respect |
| BOOMTOWN / Johannesburg + Wimpy / Johannesburg + THULE NGCESE / Johannesburg | Wimpy | u-Siri uhlulwa sis'Xhosa |
| Dit&Dat Ontwerp / Cape Town + What is new / Johannesburg + DPK Productions / Cape Town | KOER | Moenie 'n Koes wees nie. Koer! |
| Dit&Dat Ontwerp / Cape Town | Stoomasem | #twakpraat |
| TBWA \ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Post Modern / Johannesburg + Darling Films / Johannesburg | MTN South Africa | Gwijo |
| TBWA \ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Post Modern / Johannesburg + Darling Films / Johannesburg | MTN South Africa | The Silent Choir |
| TBWA \ Hunt Lascaris / Johannesburg + Sting Content Productions / Johannesburg | Pendoring Awards | Tietiekrap |
| The Odd Number | Newzroom Afrika | Loadshedding |
| Jessica Powell / Potchefstroom | Creative | Kleintjie bou n huisie |
| Campaign Craft Certificate | ||
| The Odd Number | Game | Gwababa vs Game - Koko Mmantwa |
| The Odd Number | Game | Gwababa vs Game - Madimetja |
| Joe Public / JOHANNESBURG | SAB AB InBev | AI vs AI: Inkcubeko YamaXhosa – Xhosa Culture |
| Joe Public / JOHANNESBURG | SAB AB InBev | AI vs AI: Setso Sa Setswana – Tswana Culture |
| Joe Public / JOHANNESBURG | POWA | Rape Portraits 1 |
| Joe Public United / Johannesburg | POWA | Rape Portraits 2 |
| Joe Public United / Johannesburg | POWA | Rape Portraits 3 |
| Joe Public / JOHANNESBURG | SAB AB InBev | AI vs AI: Isiko LamaZulu – Zulu Culture |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Nedbank | Avoid The Queue - Elevator Hit |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Nedbank | Avoid The Queue - Shopping Affair |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Nedbank | Avoid The Queue - Tyre Puncture |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mbappe |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Durag |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Childish Parents - Mitchells Plain |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Junior |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Baldie |
| Joe Public United / Johannesburg + StudiJoe / Johannesburg | Chicken Licken | Life Choices - Leap Year |
| Joe Public United / Johannesburg | Chicken Licken | Mistaken Identity |
| Joe Public United / Johannesburg | Chicken Licken | Found A Lost Lover |
| Joe Public United / Johannesburg | Chicken Licken | Man From The Future |
| M&C Saatchi Abel / Johannesburg + Aquanote Productions / Johannesburg | Nando's | Sthuthuthu - Tripe meat |
| M&C Saatchi Abel / Johannesburg + Aquanote Productions / Johannesburg | Nando's | Sthuthuthu - Reality TV Drama |
| M&C Saatchi Abel / Johannesburg + Aquanote Productions / Johannesburg | Nando's | Sthuthuthu - Baby shower |
| BOOMTOWN / Johannesburg + THULE NGCESE / Johannesburg | A Million Girls Foundation | War |
| BOOMTOWN / Johannesburg + THULE NGCESE / Johannesburg | A Million Girls Foundation | Floods |
| BOOMTOWN / Johannesburg + THULE NGCESE / Johannesburg | A Million Girls Foundation | Hunger |
| TBWA \ Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg | Pendoring Awards | Voorblad Storie |
| TBWA \ Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg | Pendoring Awards | Amapiano |
| TBWA \ Hunt Lascaris / Johannesburg + Kwandza Aquanote Productions / Johannesburg | Nissan South Africa | Lala & Lolo's sleepover |
| TBWA \ Hunt Lascaris / Johannesburg + Kwandza Aquanote Productions / Johannesburg | Nissan South Africa | Nono's Surprise |
| TBWA \ Hunt Lascaris / Johannesburg + Kwandza Aquanote Productions / Johannesburg | Nissan South Africa | Bheki's Bae |
| Machine_ / Johannesburg + Mokgethwa Machaka / Johannesburg + Schalk Bezuidenhout / Johannesburg + Mantwa Toka / Johannesburg | Spotify | Ons Praat Niet Afrikaans Die, Ons Sing Dit – 1 |
| Machine_ / Johannesburg + Mokgethwa Machaka / Johannesburg + Schalk Bezuidenhout / Johannesburg + Mantwa Toka / Johannesburg | Spotify | Ons Praat Nie Afrikaans Nie, Ons Sing Dit – 2 |
| Machine_ / Johannesburg + Mokgethwa Machaka / Johannesburg + Schalk Bezuidenhout / Johannesburg + Mantwa Toka / Johannesburg | Spotify | Ons Praat Nie Afrikaans Nie, Ons Sing Dit – 3 |
| The Odd Number | Game | Gwababa vs Game - Masechaba |