Judging panel for Shop! SA Shopper Marketing Awards announcedShop! South Africa has announced the judging panel for its inaugural Outstanding Shopper Marketing Awards (OSMA) that takes place on 1 November. Source: © 123rf 123rf Shop! South Africa has announced the judging panel for its inaugural Outstanding Shopper Marketing Awards (OSMA) Around the world, the Shop! OSMA awards have become the industry’s major annual awards that recognise and reward best practice, innovation, and excellence in shopper marketing, in-store, online and throughout the shopper path to purchase. Heavy hittersThe newly launched trade association, dedicated to enhancing retail environments and experiences, has named an array of industry heavy hitters who include:
Shop! has already launched a call for entries in five categories and six markets. The categories are Shopper Marketing Campaign of the Year, Integrated Marketing Campaign, Experiential Activation, Digital & Mobile, and Cause Related. The market categories are FMCG – Formal Grocery, FMCG – Health and Beauty, FMCG – Informal, FMCG - Wholesale / Cash & Carry, Telco – Electronics, and Liquor. “We’re absolutely thrilled to have attracted a judging panel of this calibre for our first Shop! OSMA Awards,” says Shop! SA MD Di Wilson. “Their presence as judges gives us a massive credibility boost as we set out to put shopper marketing on the map.” Shop’s global membership includes major retailers, agencies with shopper and digital offerings, production houses, POS manufacturers and brands. Entries for the Shop! OSMA awards are open until 31 July. |