Connecting moms
Chatbot launched to connect new mothers

DURBAN, South Africa - Through the advent of Messenger and bots, messaging platforms have rapidly increased their impact in reaching users with life-changing content. Leading this technological evolution in low and middle income countries, the Praekelt Foundation, launched a new chatbot for Messenger integrated into the South African Department of Health's MomConnect, at the 21st International AIDS Conference in Durban yesterday, 19 July 2016.

20 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.

19 Jul 2016