There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.
Mike Saunders 1 day ago
The trade and investment relationship with the United States through AGOA should support the continent's efforts to industrialise in line with Agenda 2063; and contribute to regional integration and support the development of regional value-chains, Africa ministers of trade have emphasised in a joint statement.
2 days ago
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
3 days ago
Imagine a brand that offers fantastic products and brilliant service but pays its staff below the minimum wage. Or a store that sells wonderful clothes, except they are made in sweatshops that exploit their staff. Or a YouTube video showing less-than-stellar customer service that is viewed hundreds of millions of times. Cases like these are surprisingly common, and make for great headlines - often at the expense of a brand's reputation, value and success.
Adam Howatson 11 Aug 2017
Most South African organisations are looking at how they can harness the latest data, technologies and insights to become more productive, profitable and competitive - whether they're focusing on using machine learning to make sense of big data or whether they're grappling with how they can best engage with and reach mobile customers.
Richard Mullins 10 Aug 2017