For today’s data driven organisations, the performance of the data pipeline is not merely an operational metric; it is the heartbeat of strategy. The workflows that capture, process, and deliver high quality commercial intelligence - such as Offernet’s Hot-Lead-Connect service, sit at the very core of modern enterprise value. The integration of Artificial Intelligence (AI) into these pipelines represents a genuine paradigm shift, promising to transform manual, time-consuming tasks into extremely automated, intelligent systems. 9 Oct 2025 Read more For some time, I have observed a persistent narrative within our industry: that print is a relic, a channel of diffusion rather than precision. This perception has always struck me as incomplete. My own journey into this field was not born from an affinity for ink and paper, but from a moment of clarity regarding the potential lying dormant within it. 1 Oct 2025 Read more "I've been scammed. It was supposed to be a small amount; it turned into a big one. I’m not ready to talk about it. Maybe one day we'll laugh about it, but today is not that day.” — Lester Kiewit, CapeTalk 1 Sep 2025 Read more Your brand might already be compromised, and you wouldn’t even know until it’s too late. In South Africa’s current digital climate, that statement is no longer provocative. It’s simply realistic. 11 Aug 2025 Read more Why it’s time to move digital out of the marketing silo 6 Jun 2025 Read more |
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