Joe Public is honoured to have been awarded four silver and four bronze awards for campaigns on clients Chicken Licken, Nedbank, Amnesty International, SAB and Woolworths across various categories.
“The recognition at this year’s Effie Awards is incredibly rewarding for the team at Joe Public and is a testament to what is possible with great client partnerships focussed on creating work that works,” comments Laurent Marty, group chief strategic officer at Joe Public.
Chicken Licken’s “Ya Hunga” campaign won three silver awards across the Restaurant, Multicultural Products and Services as well as Current Events categories. Amnesty International’s Real Maternity Issue campaign won silver in the Small Budgets – Non-Profit Products, Services category as well as a bronze in the Disease Awareness & Education: Non-Profit category. Nedbank’s New Bank campaign won a bronze in the Financial category, SAB’s Castle Milk Stout: Don't Fear Black – Black Conversations won a bronze in the Brand Content & Entertainment category and lastly, Woolworths’ Every Day WList campaign was awarded a bronze in the Multi-Brand Shopper Solution/Commerce & Shopper category.
“Being recognised by the Effie Awards is a massive honour for both our team and our clients and inspires us to continue with our mission to grow our people, our clients and our country, through the power of creativity. We'd like to thank our people and our clients who continue to walk this amazing journey with us. Congratulations to all of this year’s winners,” says Mpume Ngobese, co-managing director at Joe Public.
Joe Public’s Effie awards are summarised as follows:
| CLIENT | CAMPAIGN | AWARD | CAMPAIGN CATEGORY |
| Amnesty | Real Maternity Issue | Silver | Small Budgets - Non-Profit, Products, Services |
| Chicken Licken | Ya Hunga Big John | Silver | Restaurants |
| Chicken Licken | Ya Hunga Big John | Silver | Multicultural – Products, Services |
| Chicken Licken | Ya Hunga Big John | Silver | Current Events |
| Amnesty | Real Maternity Issue | Bronze | Disease Awareness & Education: Non-Profit |
| Nedbank | Nedbank: New Bank | Bronze | Finance |
| SAB | CMS: Don't Fear Black – Black Conversations | Bronze | Brand Content & Entertainment |
| Woolworths | Woolworths Every day WList | Bronze | Multi-Brand Shopper Solution/Commerce & Shopper Effie |
