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Celebrations continue with the True Location Cup

Makro successfully amplified their 51 Years of Great Savings campaign through utilising Vicinity's Digital Catalogue and True Location Targeting Technology - reaching the right audiences, at the right place.
Celebrations continue with the True Location Cup

See how this campaign achieved an overall increase of 18.08% in physical store visits, during the campaign period.

Click below for the full case study.

Makro’s 51 Years of Great Savings Case Study

A special mention to the following people:

Omnicom Media Group: Nyiko Moyana (head of digital), Suzanne Oelofse (digital head Massmart), Mishkah Gieriden (digital campaign specialist), Ongezwa Mafunda (performance specialist)

Vicinity Media: Enje Scherman (business development manager), Mandla Masilela (campaign manager), Chante Naidoo (data strategist)

Keep an eye out on all our platforms for next month’s winner.

10 Oct 2022 10:56

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