Latest newsThe biggest name in international e-commerce, Amazon, after years of speculation, has finally confirmed that it will launch in South Africa in 2024 effectively throwing a massive boulder in the calm waters of the local market. Collaborating with an Amazon registered specialist agency with over 10 years experience is a huge benefit for both macro and micro retailers. 26 Feb 2024 Read more We have been hearing about Amazon challenging the digital marketing duopoly however, the impact of Amazon’s continued expansion will have ripple effects far beyond the tech giants – and will be felt by marketers, agencies, and ad tech vendors alike. 9 Feb 2024 Read more 2023 marked a significant shift in Amazon’s strategic approach. Long known for its expansive e-commerce platform, Amazon pivoted to concentrate more on brand owners and explore areas like Amazon for Business. This change manifested in making brand registry mandatory for all vendor programmes and phasing out non-brand owners from vendor roles. This shift from merely growing its e-commerce presence to securing supplier relationships, enhancing profitability, and diversifying into areas like DSP advertising and Amazon Business indicates a mature, strategic direction for the e-commerce giant. 19 Jan 2024 Read more Successfully establishing and growing a brand on Amazon requires a well-defined strategy and a grasp of what is required from in each phase of the Amazon brand lifecycle. At RT7, we have observed many iterations of this lifecycle and identified key steps and actions that can accelerate your brand's success. 18 Dec 2023 Read more The Luggage Glove brand approached RT7 to assist with enhancing their Amazon market presence globally, increasing brand recognition, and ultimately boosting their sales through the platform. 24 Nov 2023 Read more Confirmation that Amazon will be making an entry into South Africa next year have retailers eager to take advantage of the world's biggest marketplace. However, there's plenty more to selling on Amazon than creating a storefront for your product and hoping for the best. 13 Nov 2023 Read more As we await the imminent arrival of the Amazon marketplace in South Africa in early 2024, the question arises: Is your brand Amazon retail-ready? In this blog, we delve into the intricacies of what this entails and how you can proactively prepare to seize the opportunity, ensuring you stay ahead of your competitors once Amazon goes live. 2 Nov 2023 Read more
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