Several papers at this year's PAMRO conference will tackle OOH measurement across Africa...
19 Jul 2016
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...
JCDecaux 27 Aug 2014
May has been a good month for Alliance Media as Alliance Media Zambia was presented with the Performance Management Review (PMR) Golden Arrow Award at a breakfast held in Lusaka. Alliance Media was awarded the Best Overall outdoor advertising company.
Alliance Media 26 May 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Alliance Media has once again taken the first place in the category of Outdoor Advertising in the prestigious PMR (Professional Management Review) Awards.
Alliance Media 10 Apr 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
Alliance Media Zambia, Zambia's largest outdoor advertising company has installed Lusaka's largest free-standing billboard structure in the capital city's upmarket area of Kabulonga. The billboard was taken up by Samsung who is using the medium to promote the newly released Galaxy S III and the Smart TV.
Alliance Media 10 Sep 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012