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The Lead Creative

The Lead Creative: "More creative freedom, less money"

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthlessKeith Kakadia

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

More news

Covid-19 will bring about a retail apocalypse

Covid-19 will bring about a retail apocalypse

Howard Saunders 8 Apr 2020

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

5 Mar 2020

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

Lauren Hartzenberg 4 Mar 2020

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

4 Mar 2020

'Bee-washing' hurts bees and misleads consumers

'Bee-washing' hurts bees and misleads consumers

Lila Westreich 24 Feb 2020

Africa wired: E-commerce offers fresh opportunities for young traders

Africa wired: E-commerce offers fresh opportunities for young traders

Yun Shi 18 Feb 2020

Innervation acquires loyalty business from Tritech Media

Innervation acquires loyalty business from Tritech Media

4 Feb 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

Credit: Getty

Africa gains prominence in Global Retail Development Index 2019

13 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa

#BizTrends2020: Bright future for luxury brands in Africa

Alain Dos Santos 10 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

#BizTrends2020: How SA retailers can keep growing in a digital world

#BizTrends2020: How SA retailers can keep growing in a digital world

Cecil Ungerer 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.

2020: Building the emotive link between customers and our brands

Alan Radmall 12 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Image credit: Brooke Lark on Unsplash.

How AI is helping brands manage their online reputation

Ashleigh Wainstein 15 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

The robot wears Prada: what happens when AI starts giving out fashion tips?

Mark Liu 25 Oct 2019

6 trends shaping the shopping mall experience

6 trends shaping the shopping mall experience

Theresa Terblanche 23 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

Image credit: NeONBRAND on Unsplash.

3 ways sustainability and reputation are closely linked

Chris Bischoff 8 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Pentawards 2019 honours best in global packaging design

Pentawards 2019 honours best in global packaging design

16 Sep 2019

Shop Association releases Storedits global display research

Shop Association releases Storedits global display research

30 Aug 2019

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