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New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

18 hours ago

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...

By Juanita Pienaar 1 day ago

Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group is excited to announce Ismail Jooma as the chief strategy officer for the advertising and communications group...

Issued by The Brave Group 9 Sep 2020

Global consumers ease back into in-store shopping - report

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

By Gbenga Sogbaike 4 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...

21 Aug 2020

D&AD virtual ceremony will celebrate 2020 winners

D&AD has announced plans for a virtual ceremony on 10 September that will celebrate the 2020 D&AD Pencil winners...

19 Aug 2020

Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...

12 Aug 2020

Enter the micro-budget film: lockdown amplifies South African cinema trends

Making and distributing films in new ways, that are also cognisant of the global climate emergency, is going to become a growing trend not just in South Africa, but around the world...

By Liani Maasdorp 28 Aug 2020

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