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In partnership with influencers and friends of the brand, Rookie USA made a charitable donation of R50,000 to the Reach For A Dream Foundation during the holiday season.
Rookie USA is a kids-only premium retail experience, focused on ages 4-12 years old with an emphasis on apparel, accessories and footwear.
The Reach For A Dream Foundation seeks to inspire hope in children fighting life-threatening illnesses through the fulfillment of their dreams.