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Elna Latchman
CEO (Owner) at Beyond Bold Jazz Pty
Show profile Hide profileElna Latchman -
Managing Director of B'Jazz Pty
Elna, is the founder of the first South African jazz magazine, B'Jazz. Elna has many years of media experience particularly in radio. Elna Latchman started her broadcasting career as the Senior marketing Executive for Metro FM back in the nineties. She managed the outdoor events for Metro FM which included Joy of Jazz. After spending more than 5 years with SABC, she was headhunted by Kaya FM, one of South Africa's first Greenfield independent radio stations to head up the Sales and Marketing portfolio.
Again her passion for Jazz saw her negotiate and managed the George Benson and Kenny G concert for Kaya-Fm.Her experience includes working on major music events that featured many local and international jazz musicians, corporate sponsors and record companies.
She also for a while worked for the Auditor General of SA as a project manager.
Her accomplishments include sales, marketing, project management and event management.
A multitalented individual who has lots to offer the media industry.
find B'Jazz at www.bjazz.co.za
Elna Latchman -
Managing Director of B'Jazz Pty
Elna, is the founder of the first South African jazz magazine, B'Jazz. Elna has many years of media experience particularly in radio. Elna Latchman started her broadcasting career as the Senior marketing Executive for Metro FM back in the nineties. She managed the outdoor events for Metro FM which included Joy of Jazz. After spending more than 5 years with SABC, she was headhunted by Kaya FM, one of South Africa's first Greenfield independent radio stations to head up the Sales and Marketing portfolio.
Again her passion for Jazz saw her negotiate and managed the George Benson and Kenny G concert for Kaya-Fm.Her experience includes working on major music events that featured many local and international jazz musicians, corporate sponsors and record companies.
She also for a while worked for the Auditor General of SA as a project manager.
Her accomplishments include sales, marketing, project management and event management.
A multitalented individual who has lots to offer the media industry.
find B'Jazz at www.bjazz.co.za
