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Commercially strong, strategic growth leader with 9+ years identifying
untapped opportunities in the retail environment and converting them into
measurable commercial growth across retail media, digital and DOOH
channels. Track record of building propositions from the ground up and
taking them to market, most recently scaling the Shoprite Group's in-store
retail media network from 700 to over 5,600 digital touchpoints with
sustained double-digit revenue growth, and founding Connected Media ZA
to bring an international retail media technology into the South African
market end-to-end. Experienced operating at senior level, managing
complex stakeholder relationships across retailers, landlords, agencies and
brands, and integrating commercial, media, digital and operational thinking
to drive growth