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I am a Digital Marketing Executive and emerging Data-Driven Transformation Leader, helping brands evolve into modern, tech-enabled businesses. Currently leading the digital marketing and CRM ecosystem for Extraordinary Resorts, my focus is on leveraging data, automation, and customer insights to increase direct bookings and deliver consistent brand excellence across 10+ luxury hotels and safari lodges in South Africa.

My marketing journey began in performance-driven environments — from freelance digital consulting to strategic roles in property and retail — where I developed advanced skills in SEO, web management, tracking, UX design, social media strategy, and omnichannel campaign execution. Over time, my passion for analytics and automation grew, steering me into digital transformation and business analysis.

Today, I am integrating CRM systems like Zoho Bigin into the sales and reservations pipeline, building automation workflows, and applying analytics to refine targeting and boost ROI. I am actively expanding my capabilities through Data Science and Business Analysis, positioning myself at the intersection of Marketing Technology (MarTech), customer experience design, and revenue optimisation.