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MOTIVATION

I am a qualified and experienced Digital Marketing officer, currently managing the Market Theatre Foundation’s Database used to Market shows and events across four entities. The major scope of my work focuses on Social Media Strategy, Marketing Shows on Digital Platforms, Managing Marketing Events, Stakeholder Relations, Customer Retention, and the Loyalty Programme. Working for an NPO for fifteen years has afforded me well-rounded skills set, including verbal and written communication skills, writing and compiling the internal and external newsletters which is sent out to a Database with 36000 subscribers each week, I also mentor the Social Media content creators and draw up the social media strategy for their implementation. I write a quarterly report that is presented at council meetings every three months, which requires me to be thorough, and a weekly analytics report for the departmental meetings.

I am a former shop steward for UASA and had been in this position for eight years, the training and exposure in this position has helped me improve on the following skills: leadership, managing my emotions, professional, strategic, interpersonal, and negotiation even at Council level. I am also goal orientated, working in an environment that is target’s driven when recruiting and maintaining the database subscriptions, and this being audited every twelve months by internal and external auditors. As a Digital Communications Officer at Market Theatre Foundation. Given the skills that I possess and experience outlined, I believe I will be an asset to your team. I would make a valuable addition to your organization, with six years’ experience and having studied Public Relations, I am skilled and trained in Written and Verbal communications, Digital and Social Media Strategy, SEO, Digital Analytics, PR, Influencer relations, and InDesign.

I am currently studying towards a BA in Strategic Brand Communications with Vega School of Advertising. I have a Diploma in Public Relations and Digital Marketing and from the iie International Institution.