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Nkosinathi Sithole
Results-driven SEO manager with 7+ years' experience. Improved organic search rankings for high-competition keywords for leading e-commerce and betting brands and increased their organic traffic by 65%+ YoY. Seeking to leverage exemplary data analysis skills, and broad technical SEO knowledge as an SEO Strategist. I’ve worked on brands like Nike, Swarovski, Google, Mancosa, Telesure, Hollywoodbets, etc.
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Show profile Hide profileSEO Manager
Flash Group / Cape Town / Jun 2024- Current
• Lead SEO strategies for multiple countries that address business objectives.
• Produce comprehensive technical SEO analysis of websites for better crawl & indexability. Tools used; AHRefs, ScreamingFrog, Similarweb, and SEMrush.
• Produce comprehensive SEO content briefs for the copy writers.
• SEO-focused Content auditing, competitor analysis and opportunity spotting - building optimisation plans that span different content formats, including editorial, e-commerce and video.
• Managing and training SEO team members.
• Managing websites through CMS platforms (Adobe Experience Manager & WordPress)
• Plan and execute website migration across servers and Create domains
• Create and run the backlinks strategy. Work with brokers like RhinoRank and Zentury.
• Set up traffic and conversion tracking using GA4, GTM, GSC, SEMrush, and Ahrefs
• Produce and deliver deep, insightful SEO reports - accompanied by next steps and actions
SEO Manager
JellyFish / Durban / Jul 2023 - May 2024 (Career Growth)
• Lead SEO strategies that address the objectives of multiple countries for clients.
• Produce comprehensive technical SEO analysis of client websites/assets to help develop clear, actionable optimisation roadmaps.
• Onsite content audits to identify how client content is optimised to perform better within the organic SERPs.
• Managing websites through CMS platforms (Adobe Experience Manager & WordPress)
• Develop white-hat backlink earning and amplification strategies geared toward building brand awareness across the web while strengthening organic ranking signals.
• Plan and execute website migration across servers and Create domains.
• Provide high level of reporting which includes detailed insights, actionable next steps and which tie-back to overarching business objectives.
• Run ASO audit, create strategies, and recommend changes.
• Attend & lead campaign meetings (internal and client-facing).
Senior SEO Specialist
Hollywoodbets / Durban / Oct 2021- Jun 2023 (Career Growth)
• Developing and implementing SEO strategies for the RSA, UK, IR, and Moz market.
• Conducting thorough keyword research, website structure, optimizing on-page content, building high-quality backlinks, run tech audits.
• Analyzing website performance metrics such as traffic, engagement, and conversions and using that data to continually optimize and improve the company's SEO efforts.
• Plan and execute website migration across servers and Create domains
• Set up traffic, KWs, and conversion tracking using GA4, GTM, GSC, and Ahrefs.
• Create and run the backlinks strategy. Work with brokers like RhinoRank and Zentury.
• Managing and training SEO team members.
• Set-up PBN websites and craft content for each site.
• Work with the dev team to ensure SEO best practices are properly implemented.
• Work with copywriters and marketing teams to drive SEO in content creation and content programming.
-------------More work experience on CV---------------------
SEO Manager
Flash Group / Cape Town / Jun 2024- Current
• Lead SEO strategies for multiple countries that address business objectives.
• Produce comprehensive technical SEO analysis of websites for better crawl & indexability. Tools used; AHRefs, ScreamingFrog, Similarweb, and SEMrush.
• Produce comprehensive SEO content briefs for the copy writers.
• SEO-focused Content auditing, competitor analysis and opportunity spotting - building optimisation plans that span different content formats, including editorial, e-commerce and video.
• Managing and training SEO team members.
• Managing websites through CMS platforms (Adobe Experience Manager & WordPress)
• Plan and execute website migration across servers and Create domains
• Create and run the backlinks strategy. Work with brokers like RhinoRank and Zentury.
• Set up traffic and conversion tracking using GA4, GTM, GSC, SEMrush, and Ahrefs
• Produce and deliver deep, insightful SEO reports - accompanied by next steps and actions
SEO Manager
JellyFish / Durban / Jul 2023 - May 2024 (Career Growth)
• Lead SEO strategies that address the objectives of multiple countries for clients.
• Produce comprehensive technical SEO analysis of client websites/assets to help develop clear, actionable optimisation roadmaps.
• Onsite content audits to identify how client content is optimised to perform better within the organic SERPs.
• Managing websites through CMS platforms (Adobe Experience Manager & WordPress)
• Develop white-hat backlink earning and amplification strategies geared toward building brand awareness across the web while strengthening organic ranking signals.
• Plan and execute website migration across servers and Create domains.
• Provide high level of reporting which includes detailed insights, actionable next steps and which tie-back to overarching business objectives.
• Run ASO audit, create strategies, and recommend changes.
• Attend & lead campaign meetings (internal and client-facing).
Senior SEO Specialist
Hollywoodbets / Durban / Oct 2021- Jun 2023 (Career Growth)
• Developing and implementing SEO strategies for the RSA, UK, IR, and Moz market.
• Conducting thorough keyword research, website structure, optimizing on-page content, building high-quality backlinks, run tech audits.
• Analyzing website performance metrics such as traffic, engagement, and conversions and using that data to continually optimize and improve the company's SEO efforts.
• Plan and execute website migration across servers and Create domains
• Set up traffic, KWs, and conversion tracking using GA4, GTM, GSC, and Ahrefs.
• Create and run the backlinks strategy. Work with brokers like RhinoRank and Zentury.
• Managing and training SEO team members.
• Set-up PBN websites and craft content for each site.
• Work with the dev team to ensure SEO best practices are properly implemented.
• Work with copywriters and marketing teams to drive SEO in content creation and content programming.
-------------More work experience on CV---------------------
