![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-64x64.jpg?1)
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Alphabet Soup Gets Clarity
Specialist media agency Alphabet Soup has been appointed to handle the through the line media for Clarity Pool Products in conjunction with the creative agency Brand New.
The Clarity account was awarded to Brand New and Alphabet Soup in a 3-way pitch against New Dimension and Young and Rubicam SA.
